Marketing has become crucial for every organization and business in order to make their products and services get noticed, appeal to target groups and sell effectively. A skilled marketer can be invaluable to a company and always in demand.

The Marketing Department at Bangkok University focuses on learning, understanding, and developing analytical skills along with creative marketing strategies. It also covers the importance of consumer behavior, market research, product management, pricing, distribution, and marketing promotion. Furthermore, the program focuses on future global business trends and marketing innovations referred to as technology for humanity or, more commonly, Marketing 5.0.

Instruction is conducted by a team of professionals, along with experts from various industries and organizations, using practically oriented courses and real-life challenges for students.

Whether it's working in marketing planning, business development and sales, or brand and product management, a Marketing degree from Bangkok University will help you develop the necessary professional skills and confidence to thrive as a marketing professional.