School of Business Administration — Programs


School of Business Administration — Marketing
MARKETING | School of Business Administration

Marketing has become crucial for every organization and business in order to make their products and services get noticed, appeal to target groups and sell effectively. A skilled marketer can be invaluable to a company and always in demand.

The Marketing Department at Bangkok University focuses on learning, understanding, and developing analytical skills along with creative marketing strategies. It also covers the importance of consumer behavior, market research, product management, pricing, distribution, and marketing promotion. Furthermore, the program focuses on future global business trends and marketing innovations referred to as technology for humanity or, more commonly, Marketing 5.0.

Instruction is conducted by a team of professionals, along with experts from various industries and organizations, using practically oriented courses and real-life challenges for students.

Whether it's working in marketing planning, business development and sales, or brand and product management, a Marketing degree from Bangkok University will help you develop the necessary professional skills and confidence to thrive as a marketing professional.

Degree Title
Bachelor of Business Administration (Marketing)
บริหารธุรกิจบัณฑิต (การตลาด)
School of Business Administration
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Job Opportunities
Job Opportunities

Marketing Strategy

  • Marketing Manager
  • Strategic Planning and Market Research Manager
  • Strategic planning manager
  • Marketing research manager

Business Development & Sales Project

  • Brand Manager
  • Product manager
  • Marketing Promotion manager
  • Product designer
  • Brand designer
  • Creative and content creator

Brand Management & Product Marketing

  • Project manager, Business development, Sales manager
  • Purchasing manager, B2B Sales, Key Account, CRM Manager
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Featured Subjects
Marketing Strategy and Business Development
- Current Marketing Issues
- (New Course) Sustainable Marketing and Green Marketing
- Marketing for Entrepreneurs
- Product Management and Innovation

Business Development
-(New Course) Creating New Business Models
- Strategies and Marketing Planning
- Service Marketing
- Digital Marketing
- Customer Relationship Management

Brand & Product Marketing Management
- Brand Management
- Arts and Design for Brand Building
- Creative Sales and Sales Management
- Marketing Between Businesses

Innovative Marketing Management
- (New Course) UX & UI for Marketing Beginners
- (New Course) Marketing for Esports Competitions
- Content Marketing with Creativity
School of Business Administration
Scholarship available
The Programs Available for Admission
With a cumulative GPA of 4 more semesters, you can apply for admission immediately.
Tuition Fees (Semester 2024)
Semester 1: 23,580 THB
Total Fees 297,980 THB