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Bachelor of Business Administration (Digital Marketing)
บริหารธุรกิจบัณฑิต (การตลาดดิจิทัล)
School of Business Administration
คณะบริหารธุรกิจ
Digital Marketing
สาขาวิชาการตลาดดิจิทัล
Academic Year
2026
Semester 1/1
23,880 THB
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Featured Subjects
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Featured Subjects
Modern Program Meeting Current Business Needs

Master all business functions to excel in modern management.
Creating Modern Business Leaders

Our program emphasizes learning, understanding, and building analytical skills to formulate creative marketing strategies. With numerous marketing-related activities, it enhances the curriculum with various marketing aspects and prepares students for entrepreneurship.
Portfolios
Student Portfolios
Featured Videos
เรียนการตลาดดิจิทัล ม.กรุงเทพ ดียังไง สำหรับอนาคต
เรียนการตลาดดิจิทัล ม.กรุงเทพ ดียังไง สำหรับอนาคต
อยากเป็นวัยรุ่นเงินล้านต้องรู้ วิธี​ใช้ดิจิทัล​ทำธุรกิจ
อยากเป็นวัยรุ่นเงินล้านต้องรู้ วิธี​ใช้ดิจิทัล​ทำธุรกิจ
ทำไมต้องเรียนการตลาดดิจิทัล ม.กรุงเทพ
ทำไมต้องเรียนการตลาดดิจิทัล ม.กรุงเทพ
Highlighted Stories
School of Business Administration X DoHome Elevates Marketing Personnel, Addressing Labor Market Needs in the Digital Era
School of Business Administration X DoHome Elevates Marketing Personnel, Addressing Labor Market Needs in the Digital Era

Digital Marketing Program, School of Business Administration, continues to build academic and professional collaboration networks by signing a Memorandum of Understanding (MoU) with Dohome Public Company Limited
DOT Project 2025 Final Pitching Day: Developing Students' AI and Digital Marketing Skills
DOT Project 2025 Final Pitching Day: Developing Students' AI and Digital Marketing Skills

School of Communication Arts, in collaboration with COM7 Public Company Limited and AMD Thailand, organized the Final Pitching Day for the D.O.T Project 2025 under the theme "Transforming Business and Communication with AI.
<p>BU Students Create Ideas to Win TikTok Clip Competition for "Tak Bat Phra Roi Ruam Jai Thuai Bua"&nbsp;</p>
BU Students Create Ideas to Win TikTok Clip Competition for "Tak Bat Phra Roi Ruam Jai Thuai Bua" 

Congratulations to 2 student teams who received the Championship Award and First Runner-up Award from the Religious, Arts, Culture, and Tradition Creative Media Competition through the TikTok platform under the project "Tak Bat Phra Roi Ruam Jai Thuai Bua"
Peemai Chalida Chaonuea, a digital marketing student from the Business Administration School, brought honor to her university by winning first place in AP Thai's "Design For Living" internship program competition. She earned a special opportunity as one of only 2 people to travel to Japan for an ESG (Environmental, Social, and Governance) study tour. This achievement was no small feat, as she competed against students from leading universities nationwide in one of the most prestigious and sought-after internship programs.
Digital Marketing Intern Wins Trip to Japan for ESG Study

Winning the first place in AP AP Thailand's "Design For Living" internship program competition
Digital Marketing Program, School of Business Administration in collaboration with BG Sports Co., Ltd. (BG Pathum United Football Club) organized the Final Pitching Day event under the Show me please you can 2024 project - a platform providing learning experiences for business plan presentations based on real business challenges from BG Pathum United Football Club.
Show me please you can 2024 Business Plan Presentation Final Competition

Learning experiences for business plan presentations based on real business challenges from BG Pathum United Football Club.
Unlocking The Best Marketing Ideas in the NextGen Campus Commerce Challenge
Unlocking The Best Marketing Ideas in the NextGen Campus Commerce Challenge

School of Business Administration, Digital Marketing Programs organizes a student competition under the "NextGen Campus Commerce Challenge"
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Digital Marketing
School of Business Administration

 Thailand's No. 1 Digital Marketing program

 

The digital era has arrived and its influence is widespread in the industrial, retail and technological world.These changes require marketing professionals to adapt to the new demands of the industry in a manner never seen before.  

The Digital Marketing program aims to provide students with the latest knowledge and skills in the field, ranging from economic theories to investment principles applicable to a wide range of industries. The learning environment is practicum based and fosters student participation, discussions and idea generation guided by experienced professors, renowned guest speakers, and well-known digital agencies.

Students have the opportunity to do paid internships, study theoretical concepts alongside practical work with leading companies starting in the first year. Furthermore, you can develop individual skills through practical activities, projects and through collaborations with the business sector and top-tier private companies. Working on genuine business challenges will allow students to experience and develop their own capabilities which in turn can help develop the business industry, help reach target audiences and achieve more aggressive business success.

With a program supported by studies in English, finance, accounting and E-Commerce the pathway is laid to be a driving force in the future of the business sector.
 

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Admission
School of Business Administration
The Programs Available for Admission
Preparation
With a cumulative GPA of 4 more semesters, you can apply for admission immediately.
Tuition Fees (Semester 2026)
Semester 1: 23,880 THB
Total Fees 305,880 THB
Scholarship available