Marketing Programs, School of Business Administration organized a business plan judging activity in collaboration with Royal Foods Company Limited, a producer and distributor of canned food products and Sam Mae Krua seasonings. The event was honored by K.Kriangsin Temsoonthorn, Senior Sales Manager, and K.Kahnin Leepipat, Senior Marketing Manager from Royal Foods Company Limited, who served as judges for the project under the theme "Marketing Plans to Win Customer Hearts". Additionally, they provided a scholarship worth 30,000 baht along with Sam Mae Krua products to support and encourage students.

The student teams participating in the project were selected from 4 courses: MK316 Product and Innovation Management, MK318 Price Management, MK312 Distribution Channel Management, and MK317 Integrated Brand and Marketing Communication.

The event featured Dr.Nisit Manotungvorapun, Associate Dean, School of Business Administration, who welcomed guests and presented commemorative gifts to the judges. Joining him were Dr.Thanakit Vongmahasetha, Chairperson, Marketing Department, Ajarn Yaowaluk Aekphitoon, Ajarn Oran Lertsaknarin, Ajarn Piyathida Thathong, and Ajarn Suvicha Witthayakhom, who served as project advisors.