Featured Stories - School of Business Administration | Bangkok University

The Digital Marketing Program and the Department of International Business Management, School of Business Administration, organized the "Digital Reimagine: Transforming Business with AI & Tech" project in collaboration with OR Health and Wellness Company Limited (ORHW). The initiative enables students to learn from real case studies of domestic and international business organizations, emphasizing the analysis of new trends, new technology, and business implications in the current era.

BU Partners with ORHW to Launch Digital Reimagine Platform: Developing Next-Generation Business Leaders to Understand AI & Tech through Real Corporate Cases

Digital skills and management capabilities to enter the job market as professional managers who can truly meet the needs of leading organizations

<p>BU INTER x True Join Forces to Create Digital Marketing Learning Experience at Digital Marketing Case Competition 2025</p>

BU INTER x True Join Forces to Create Digital Marketing Learning Experience at Digital Marketing Case Competition 2025

Business Administration, International Program (BU INTER) provides students with the opportunity to propose marketing strategies for digital marketing communications from business sector leaders.

DOT Project 2025 Final Pitching Day: Developing Students' AI and Digital Marketing Skills

DOT Project 2025 Final Pitching Day: Developing Students' AI and Digital Marketing Skills

School of Communication Arts, in collaboration with COM7 Public Company Limited and AMD Thailand, organized the Final Pitching Day for the D.O.T Project 2025 under the theme "Transforming Business and Communication with AI.

Marketing Program, School of Business Administration, organized a marketing plan presentation and project closing event titled "Real World Marketing" to promote integrated learning and bridge theoretical knowledge with practical application.

School of Business Administration Organizes"Real World Marketing" Event: Presenting Marketing Plans to the Real Business World

Marketing plan presentation and project closing event titled "Real World Marketing"

<p>BU Students Create Ideas to Win TikTok Clip Competition for "Tak Bat Phra Roi Ruam Jai Thuai Bua" </p>

BU Students Create Ideas to Win TikTok Clip Competition for "Tak Bat Phra Roi Ruam Jai Thuai Bua"

Congratulations to 2 student teams who received the Championship Award and First Runner-up Award from the Religious, Arts, Culture, and Tradition Creative Media Competition through the TikTok platform under the project "Tak Bat Phra Roi Ruam Jai Thuai Bua"

School of Business Administration organized two projects to develop digital logistics skills for students, comprising: "E-Logistic Solutions for Efficient E-Commerce Order Management" and "Smart + Sustainable for E-Logistics". These projects aim to enhance capabilities and connect knowledge to the business sector.

School of Business Administration Partners with Private Sector to Organize2 E-Logistics Skills Enhancement Projects Connecting Students to the Real Business World

Enhance capabilities and connect knowledge to the business sector

School of Business Administration, in collaboration with Milieu Insight (Thailand) Company Limited, organized the 22nd BU-IBCP event under the topic "Research to Innovation: Business Research, Product Development, and Digital Marketing Communication."

BUBUS X Milieu Insight: Opening Platform to Advance Research into Digital Marketing Ideas

Product Development and Digital Marketing Communication

<p>Developing New Generation Marketers: "BUBUS x Era-won" Opens Digital Marketing Plan Competition</p>

Developing New Generation Marketers: "BUBUS x Era-won" Opens Digital Marketing Plan Competition

Marketing Department, School of Business Administration, organized a Digital Marketing Plan Competition in the "BUBUS x Era-won Strategic Media Plan"

Opening the Platform for Business Administration Students to Create World-Class Brand Strategies and Join LIXIL Internship Program

International Business Management Department, School of Business Administration, in collaboration with LIXIL (Thailand) Public Company Limited (LIXIL)

Management Department, School of Business Administration, held a business challenge judging ceremony for The Mall Group X BU project - a business idea competition to solve problems and develop business strategies to attract more students to use services at The Mall Ramkhamhaeng on weekdays, with a target increase within 1.5 years.

The Mall Group X BU: Showcasing Ideas to Transform Marketing Plans to Attract New Generation Users

ฺBusiness idea competition to solve problems and develop business strategies

<p>Buzz Beyond: Thairath Entertainment Media Lab Creating Learning Through Hands-On Experience</p>

Buzz Beyond: Thairath Entertainment Media Lab Creating Learning Through Hands-On Experience

The project integrates real-world challenges from Thairath TV into the curriculum for Business Administration students.

Marketing Program, School of Business Administration, organized a business case competition for the project "BuBus x Major Cineplex: Synergy for Cinema Promotion 2025" under courses MK422 Sales Promotion Strategies and MK426 Entertainment Marketing at The Banquet Room, 5th Floor, A5 Building, Bangkok University, to promote learning through real business challenges.

BuBus x Major Cineplex: Bridging Education and Business to Develop Skills for Next-Generation Marketers

Preparing students to step into the professional marketing industry

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Admission

School of Business Administration

The Programs Available for Admission

Marketing
สาขาวิชาการตลาด

Finance
สาขาวิชาการเงิน

Management
สาขาวิชาการจัดการ

International Business Management
สาขาวิชาการจัดการธุรกิจระหว่างประเทศ

Logistics and Supply Chain Management
สาขาวิชาการจัดการโลจิสติกส์และโซ่อุปทาน

Digital Marketing
สาขาวิชาการตลาดดิจิทัล

International Business Management (Chinese Business)
สาขาวิชาการจัดการธุรกิจระหว่างประเทศ (มุ่งเน้นธุรกิจจีน)

Financial and Investment Planning
สาขาวิชาการวางแผนการเงินและการลงทุน

Digital Marketing (Digital Entrepreneur & Brand Influencer)
สาขาวิชาการตลาดดิจิทัล มุ่งเน้นเจ้าของธุรกิจดิจิทัลและแบรนด์อินฟลูเอนเซอร์

Logistics and Supply Chain Management (Digital Commerce Logistics)
สาขาวิชาการจัดการโลจิสติกส์และโซ่อุปทาน มุ่งเน้นดิจิทัลคอมเมิร์ซโลจิสติกส์

Master of Business Administration
สาขาบริหารธุรกิจ

Preparation

With a cumulative GPA of 4 more semesters, you can apply for admission immediately.

Scholarship available

For Thai Student Loan

Bangkok University

9/1 Moo 5 Phaholyothin Road, Klong Nueng, Klong Luang, Pathumthani 12120

Tel.

02 407 3888 ext. 2640

Fax

02 407 3999