The School of Business Administration, Department of Marketing organized the "Integrated 4P's Marketing Project". The event was honored by the presence of Kahnin Leepipat, Senior Marketing Manager from Royal Foods Company Limited, who delivered a special lecture shared knowledge and experience in 4P's marketing with the students, while also providing real business challenges for students to practice, enabling them to understand the application of marketing principles in real-world situations and preparing them to become professional marketers in the future.

The project was opened by Dr.Krairoek Pinkaeo, Dean, School of Business Administration. Dr.Thanakit Vongmahasetha, Chairperson, Marketing Department, along with Ajarn Yaowaluk Aekphitoon, Ajarn Oran Lertsaknarin, Ajarn Piyathida Thathong, and Ajarn Suwicha Wittayakom, welcomed the guest speaker and took responsibility for the project.