<p>School of Business Administration Hosts "FINANSIA: Shaping the Next Generation of Business Leaders" to Build Investment Knowledge and Career-Ready Skills for First-Year Students</p>
School of Business Administration Hosts "FINANSIA: Shaping the Next Generation of Business Leaders" to Build Investment Knowledge and Career-Ready Skills for First-Year Students

Strengthening investment knowledge and workplace skills for students, along with career success insights from a senior executive alumna
School of Business Administration organized a welcome activity for first-year students under the concept "Design Your Dreams, Build Your Future", aimed at inspiring a passion for learning and preparing students for the digital business landscape. The event also promoted the ethical use of artificial intelligence (AI) technology, with support from Thai Samsung Electronics Co., Ltd.
School of Business Administration Welcomes New Students and Ignites Learning in the AI Era Through the "Design Your Dreams, Build Your Future" Activity

Experience to help students keep pace with future technologies and apply them effectively in both their studies and future careers
<p>Two Business School Student Teams Claim Special Awards at NEXT GEN CREATOR x SME THAILAND 2026</p>
Two Business School Student Teams Claim Special Awards at NEXT GEN CREATOR x SME THAILAND 2026

, organised by the Confederation of Thai SMEs under the concept of "Creative Content, Empowering Thai SMEs
<p>Elevating Learning into the Business World through Strategic Competition with Students at the Strategic Business Case Competition 2026 by De Leaf</p>
Elevating Learning into the Business World through Strategic Competition with Students at the Strategic Business Case Competition 2026 by De Leaf

Opening Opportunities for Students to Learn from Real Business Challenges, with Total Prize Money Worth Over 10,000 Baht
Digital Marketing program, School of Business Administration, has partnered with DoHome Public Company Limited to launch DMK SPARK 2026 — a platform for emerging marketers to prove their skills. A Final Pitching Day was held to select the top 10 teams from over 80 competing teams, who then presented their work to DoHome's senior executives.
BU X DoHome to Launch DMK SPARK 2026 — Nurturing the Next Generation of Digital Marketers into the Real Business World

Students tackle real business challenges to compete for prize money and internship opportunities with DoHome
School of Business Administration hosted the closing event of the Advertising Mastermind Challenge, 3rd edition (AMC 3), in an intense and energy-filled atmosphere driven by the next generation of talent. Following more than four months of student development, the closing ceremony and Final Pitching stage were held at The Banquet seminar room, 5th floor, Building A5, Bangkok University.
BU Hosts AMC 3 Closing Event, Showcasing Students' Final Pitching Skills to Build Next-Generation AI Marketers Ready for the Real Job Market

Students presented advertising campaigns based on real briefs from global brands, gaining hands-on AI and digital marketing skills ready for immediate use
School of Business Administration signed a Memorandum of Understanding (MoU) with Midea Products (Thailand) Co., Ltd. to promote practical learning and create opportunities for students to develop skills for the real business world. The signing ceremony was attended by Dr.Krairoek Pinkaeo, Dean, School of Business Administration; Asst. Prof.Dr.Nisit Manotungvorapun, Associate Dean, School of Business Administration; and Dr.Kittipoom Supamontri, Director, Digital Marketing Program, alongside Khun Priska Nana, HR Manager, and Khun Wiwatchai Siritawon, Marketing Manager of Midea Products (Thailand) Co., Ltd.
Business Meets Education —School of Business Administration Partners with Midea Products to Develop Students for the Digital Age

Exchange knowledge and modern business perspectives
Management Program, Logistics and Supply Chain Management (Digital Commerce Logistics) Program, and International Business Management Program, School of Business Administration, in collaboration with Aware Group, organized the "BU x Aware Group" project — a Project-Based Learning initiative integrating Sustainable Development Goals (SDGs) as part of the business challenge framework. The event was held at Pongtip Meeting Room 1, 9th Floor, Building C2, Bangkok University.
School of Business Administration X Aware Group to Launch Project-Based Learning Business Planning Competition

Empowering students to think analytically, plan strategically, and solve real-world business challenges
<p>School of Business Administration organized the 25<sup>th</sup> BU-IBCP in Collaboration with Mainfreight Logistics Thailand</p>
School of Business Administration organized the 25th BU-IBCP in Collaboration with Mainfreight Logistics Thailand

Students competed to solve sustainable logistics business challenges, while the selected internship candidates were also announced.
<p>School of Business Administration Organizes "Project-Based Learning – BUBUS x ThaiBev: Delivering Knowledge, Creating Happiness"</p>
School of Business Administration Organizes "Project-Based Learning – BUBUS x ThaiBev: Delivering Knowledge, Creating Happiness"

The activity was designed to allow students to practice analyzing and presenting business plans based on real-world challenges, integrating SDGs concepts into Project-Based Learning.
<p>"Unleash Ideas! BU X TFA The FinTech Project Challenge 2026"</p>
"Unleash Ideas! BU X TFA The FinTech Project Challenge 2026"

A stage that transforms classrooms into a FinTech startup business plan arena, searching for outstanding new ideas for the digital financial world.
International Business Management Department, School of Business Administration, organized the 24th Bangkok University International College Business Consulting Program (BU-IBCP) in collaboration with Jian Cha Co., Ltd., a producer and distributor of tea under the JIAN CHA brand, with branches across Thailand and internationally.
School of Business Administration organized the 24th BU-IBCP in Collaboration with JIAN CHA

Opening opportunities for students to compete in presenting global business plans, with scholarships totaling 20,000 Baht awarded to winners
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School of Business Administration
FAQs
Marketing 6.0 curriculum with the latest software, using Learning-by-doing designed with leading organizations.
Working Office Space for students and Virtual Company Project for real business management experience.
Major, BBLAM, Thairath TV, TrueSpace, Krungsri, and Publicis Groupe.
Faculty are professionals with real marketing teaching and industry experience.
Marketing Manager, Brand Manager, Digital Marketer, Content Strategist, Media Planner, Market Researcher, or business owner.
Take the IC License (Investment Consultant) exam while studying. Curriculum linked to AISA certification.
FinTech courses with the Thailand Fintech Association, covering modern financial technology.
TISCO Bank, Bangkok Bank, SET Thailand, and Bualuang Securities — for guest speakers, internships, and job applications.
Corporate Finance, Investment, Banking & Wealth Management, Insurance, and Risk Management.
A strong financial industry network with connections to leading financial institutions and securities firms.
Graduate in 3.5 years, focusing on Data/Digital Business Management and E-Commerce to create Digital MG Professionals.
Business Simulation games and real organizational case studies, with E-commerce and digital system skills training.
ThaiBev, Central Group, GSB, Black Canyon, Ajinomoto, AP Thailand, and other leading organizations.
Creates Digital MG Professionals with Data Analytics, Digital Business, and E-Commerce skills for the digital business era.
Business Analyst, Management Trainee, Digital Business Manager, E-Commerce Manager, Operations Manager, or business owner.
Graduate in 3.5 years with both short-term internship and co-op education.
9-week short internship (IB 440) during Summer and 16-week full co-op education (MG 430).
English reinforced in all courses, plus Personality Development course for interview preparation with speakers from leading companies.
Bangkok University International College Business Consulting Program — students work as real business consultants for organizations.
Import-export, international strategy planning, Start-Ups, international business owner, or multinational company roles.
Graduate in as few as 3 years with 1 semester of internship.
4+ months co-op education with real organizations at leading logistics workplaces.
Professional qualification certificate from TACBA (Thai-ASEAN Customs Brokers Association).
AI and Big Data technology covering air transport, sea freight, warehousing, analysis and planning.
Flash Express, SCGJWD Logistics, CJ More, and Thai Licensed Customs Brokers Association as co-teachers.
Preparation
You can apply immediately with just your 4-semester cumulative GPA (Grade 11)—no need to wait for all 6 semesters.
Scholarship available