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Featured Stories
Congratulations to four students who used their lenses and creative perspectives to convey their ideas on a national stage. They won Honorable Mention awards in the Photography category (Vocational/University level) at the Youth Art Competition for Painting and Photography. The competition was held on the occasion of Thailand hosting a world-level conference, under the theme "Art as Treasure: Know How to Use It, Know Its Value, Develop and Build Upon It." The competition gave young people a space to communicate the value of art and culture as a "treasure" to be used wisely, valued, and built upon for sustainable development, through paintings and photographs that reflect the perspectives of a new generation.
08 Oct 2026
Creative Perspectives! BU Students Use Photography to Tell the Value of Community, Winning Awards at a National Youth Art Competition
This competition gives young people a platform to communicate the value of art and culture as “assets” that should be understood, appreciated, and built upon for sustainable development.
Bangkok University Students Join the Global University Student Network (GUSN) 2026
08 Oct 2026
Bangkok University Students Join the Global University Student Network (GUSN) 2026
GUSN participants get connected through global networks, cross-cultural exchange, and international collaboration.
From Classroom to the International Stage: Business Administration Student Extends Class Research into a Published Study on "Mindful Consumption Through a Thai Lens"
30 Sep 2026
From Classroom to the International Stage: Business Administration Student Extends Class Research into a Published Study on "Mindful Consumption Through a Thai Lens"
Presented at the 27th National and International Conference on Humanities and Social Sciences (4/2026)
Marketing Department, School of Business Administration, has given students the opportunity to learn about brand and marketing work through a real-world brief. It invited LEBELAGE Thailand, a Korean K-Beauty skincare brand, to share its Brand & Marketing experience through the Creative Content Idea 2026 activity. The activity was overseen by Dr.Thanakit Vongmahasetha, Chairperson, Marketing Department, School of Business Administration.
23 Sep 2026
School of Business Administration Invites Marketing Students to Take On Real-World Briefs from LEBELAGE Thailand through the Creative Content Idea 2026 Activity
Building Brand, Marketing, and Content Skills through Hands-On Experience
Management Program, School of Business Administration, organized the co-curricular project "AI-Driven Business Analytics: Forecasting, Optimization, and Intelligent Dashboards." The project gave students the opportunity to work hands-on with AI on real business datasets. Dr.Patarawan Chaowasakoo, a lecturer in the Department of Management, School of Business Administration, served as project leader. The event was held in Room B4-306, 3rd Floor, Building B4, Bangkok University.
22 Sep 2026
School of Business Administration Hosts "AI-Driven Business Analytics" Project: Analyzing Real Business Data with AI, Featuring Industry Speakers
Students gain hands-on experience applying AI to real business datasets, with distinguished industry experts sharing their knowledge
Bangkok University invites you to experience the future at BU Open House 2026: "LEAD THE NEXT WORLD", taking place on September 4–5, 2026 (2569 BE). The event opens up space for students to think, create, and try out real technology through cutting-edge activities from various faculties, alongside a national competition stage that brings together the ideas and energy of Thai youth in one event.
07 Sep 2026
BU Open House 2026 Lead the Next World with Bangkok University
Discover a glimpse of the future — not just to watch, but to try, create, and do. BU Open House 2026 is a space where every idea can grow into real-world skills and careers.
s AI continues to evolve from an “enhancement tool” into critical infrastructure for the business world, the School of Business Administration is moving beyond simply teaching students to “know AI.” Its focus is shifting toward creating an environment where students can genuinely think, work, and create business value with AI.
27 Aug 2026
BU Launches “AI Experience Centre for Business” to Develop AI-Native Business Talent through AI-Powered PC
Creating an immersive experience that empowers students to think, analyze, experiment, and collaborate with AI to create real business value.
Marketing Program, School of Business Administration, organized the "BUBUS Biztrip" activity, bringing students enrolled in BUS101 on a visit to Siam Chai Co., Ltd., a leading distributor of electrical appliances and furniture. The visit gave students the opportunity to learn beyond the classroom through firsthand exposure to real-world business operations.
20 Aug 2026
School of Business Administration Hosts BUBUS Biztrip, Bringing Students to Siam Chai Co., Ltd. for Real-World Marketing Insights
Learning marketing strategies and gaining real-world work experience from a business establishment
The Marketing Program, School of Business Administration, in collaboration with Innovation Club by GSB, organized a field study trip for first-year School of Business Administration students to visit and learn about real business operations at Ajinomoto (Thailand) Co., Ltd.'s Nong Khae factory in Saraburi Province.
20 Aug 2026
School of Business Administration X Innovation Club by GSB for Field Study Trip Connecting Knowledge to the Real Business World
Leads First-Year Students on a Study Visit to Ajinomoto’s Factory, Linking Principles of Marketing to Real-World Business
School of Business Administration Takes Students on a Study Visit to Leo Global Logistics, Exploring Modern Logistics and Warehouse Management
11 Aug 2026
School of Business Administration Takes Students on a Study Visit to Leo Global Logistics, Exploring Modern Logistics and Warehouse Management
Learning warehouse management, international freight, and modern logistics technology through hands-on experience
School of Business Administration Announces Success of DEBI Creator Camp 2026
11 Aug 2026
School of Business Administration Announces Success of DEBI Creator Camp 2026
Through expert-led training, site visits, and hands-on work with real business challenges, the program aims to produce high-quality creators and digital marketers.
2 BU Students Show Their Skills, Winning Esports Championships at Home and Abroad
05 Aug 2026
2 BU Students Show Their Skills, Winning Esports Championships at Home and Abroad
Reinforcing the strength of a curriculum that produces students who excel both academically and in specialized skills
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Admission
School of Business Administration
The Programs Available for Admission
FAQs
Marketing 6.0 curriculum with the latest software, using Learning-by-doing designed with leading organizations.
Working Office Space for students and Virtual Company Project for real business management experience.
Major, BBLAM, Thairath TV, TrueSpace, Krungsri, and Publicis Groupe.
Faculty are professionals with real marketing teaching and industry experience.
Marketing Manager, Brand Manager, Digital Marketer, Content Strategist, Media Planner, Market Researcher, or business owner.
Take the IC License (Investment Consultant) exam while studying. Curriculum linked to AISA certification.
FinTech courses with the Thailand Fintech Association, covering modern financial technology.
TISCO Bank, Bangkok Bank, SET Thailand, and Bualuang Securities — for guest speakers, internships, and job applications.
Corporate Finance, Investment, Banking & Wealth Management, Insurance, and Risk Management.
A strong financial industry network with connections to leading financial institutions and securities firms.
Graduate in 3.5 years, focusing on Data/Digital Business Management and E-Commerce to create Digital MG Professionals.
Business Simulation games and real organizational case studies, with E-commerce and digital system skills training.
ThaiBev, Central Group, GSB, Black Canyon, Ajinomoto, AP Thailand, and other leading organizations.
Creates Digital MG Professionals with Data Analytics, Digital Business, and E-Commerce skills for the digital business era.
Business Analyst, Management Trainee, Digital Business Manager, E-Commerce Manager, Operations Manager, or business owner.
Graduate in 3.5 years with both short-term internship and co-op education.
9-week short internship (IB 440) during Summer and 16-week full co-op education (MG 430).
English reinforced in all courses, plus Personality Development course for interview preparation with speakers from leading companies.
Bangkok University International College Business Consulting Program — students work as real business consultants for organizations.
Import-export, international strategy planning, Start-Ups, international business owner, or multinational company roles.
Graduate in as few as 3 years with 1 semester of internship.
4+ months co-op education with real organizations at leading logistics workplaces.
Professional qualification certificate from TACBA (Thai-ASEAN Customs Brokers Association).
AI and Big Data technology covering air transport, sea freight, warehousing, analysis and planning.
Flash Express, SCGJWD Logistics, CJ More, and Thai Licensed Customs Brokers Association as co-teachers.
Preparation
You can apply immediately with just your 4-semester cumulative GPA (Grade 11)—no need to wait for all 6 semesters.
Scholarship available
For Thai Student Loan
Admission Center, A8 Building, 2nd Floor, Bangkok University
9/1 Moo 5 Phaholyothin Road, Klong Nueng, Klong Luang, Pathumthani 12120
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Tel.
02 407 3888 ext. 2640
Fax
02 407 3999