This is the branch of Digital Marketing focused on digital business owners and influencer brand building.
This is the era where social media has a significant influence on society worldwide. Making it necessary for businesses to seek marketers who can communicate with consumers on online platforms.
The Digital Marketing program emphasizes a curriculum that allows students to learn the skills of communication and marketing in a practical professional manner. From creating digital businesses, strategic planning, data analysis, communication techniques, customer management, to digital media creation, through 10 core courses, such as Digital Media Production Workshop, Personality & Performance Acting Development, Celebrity & Influencer Branding, E-Logistics & SCM in Digital Business, Predictive Marketing & Marketing Automation helps ensure a well rounded and current foundation.
The curriculum is enriched with special projects, real world activities, and practical training in the DMK LAB. Students learn about digital businesses, gaining hands-on experience in Live Streaming Commerce, Social Commerce, E-Marketplace, and more. Expert professors and industry professionals teach the courses, supplemented by Master Classes with top-notch influencers. Collaborations with digital agencies and industry partners prepare students for real internships.
We develop marketers who excel in creating success for businesses globally. Our graduates pursue diverse professions, including Solo Entrepreneurs, Social Media Marketers, Performance Marketing & Brand Influencers, Customer Experience & Customer Success Executives, and creative roles like Graphic & Digital Marketing Communication Designers.
