Amid the growth of the tourism sector driving businesses across hotels, shopping malls, telecommunications, transportation, and finance, the Bangkok University Chinese International has recognized the urgent demand in the labor market for personnel who are fluent in both Chinese and English, possess a deep understanding of culture, and have the skills to create impressive customer experiences for international tourists — particularly Chinese tourists, who remain one of the top-spending groups among foreign visitors to Thailand.

Bangkok University Chinese International places great emphasis on cultivating students as experts in Chinese, Business Chinese, English, Chinese business knowledge, and cross-cultural communication to ensure industry readiness. To this end, it has launched LuxeMind: The Service Masterclass — an intensive workshop program dedicated to elevating Business Chinese students' skills for careers in luxury customer experience management.

The program consists of five training sessions, each designed to blend theory, real-industry case studies, and hands-on practice, with expert speakers from leading private-sector organizations sharing first-hand experience in luxury customer experience management.

At the heart of the program is the development of customer experience management skills, encompassing service techniques, creative on-the-spot problem-solving, anticipating customer needs, and building a credible, professional image as both an organizational representative and a cultural ambassador.

Assessment is conducted through simulated job interviews, with faculty and industry representatives providing direct feedback — helping students improve in targeted ways while also building a network among students, instructors, and employers that may open doors to future professional opportunities.