The dynamics of economics, society, communication, technology, culture, and law in the midst of globalization not only influence the sociocultural environment but also the media contents and media consumption in all continents, transforming global customer’s behavioral orientation from mass consumption to individual consumption.
Master of Communication Arts Program in Global Communication aims to develop you to the future “transformational leader,” who has a solid theoretical knowledge and insights in managing convergence of media and the multicultural and cross-cultural contents of media in the intercultural communication contexts. Understanding of communication research, cultural diversity, global advocacy will enable the future transformational leader to drive the global vision and missions on the global stage with strategic communication policies, mechanism, and initiatives.
Why Choose Our Program?
Our Master of Communication Arts Program in Global Communication blends theory, practice, and out-of-textbook experience to equip you with essential marketing communication skills, expertise in media-creation campaigns, and the competencies needed to navigate an ever-evolving global landscape.
Who is this course for?
This program is designed for graduates from a range of humanities and social science disciplines. Alternative backgrounds may also be considered. If you’re interested, we encourage you to reach out to the Graduate School at Bangkok University, where our team will be happy to discuss your options
Curriculum highlights
- Study only on Saturdays, able to graduate within 1 year.
- Aim to develop future "transformational leaders" with solid theoretical knowledge and insights in managing media convergence and multicultural/cross-cultural content within intercultural communication contexts.
- Project-based learning, blended theory and practice to equip students with essential marketing communication skills, expertise in media-creation campaigns.
- High quality faculties and experts from the industries.
List of Partners and Supporters
International: Dentsu, Initiative, IPG MediaBrands,PCCW OTT (viu), WebTVAsia, Similarweb, Starbucks, MBK, AION, Lert SEA,
KFC Corporation, Unilever
National: True Corp, WiseSight, Tourism Authority of Thailand (TAT), The Platform Group, CP AXTRA Public Company Limited
Global University: University at Albany, State University of New York (USA), Hanyang University (Korea)
Non-profit organization: US Embassy, International Rescue Committee
Previous out-of-textbook experience supported by our partners
- Collaboration with University at Albany, State University of New York, USA
- Class discussion conducted by an executive at Starbucks
- Company visiting and on-site workshop run by teams at Dentsu Inc.
- Sustainability and ESG class supported by a practitioner at International Rescue Committee
- Marketing Communication Campaigns were assigned by executives from MBK Center and AION Thailand
- Marketing Communication Campaigns were assigned by executives from Unilever (Walls) and Lotus’
Discover more activities on our Facebook page at https://www.facebook.com/MCADCA2023
Our program is designed to enhance employability and career advancement, preparing graduates for leadership roles in the cultural and creative industries. Career paths include:
- Digital marketing and advertising
- Media production and broadcasting
- Content strategy and management
- Startups and entrepreneurship in the creative industries
- Further academic doctoral research in related fields
Master of Communication Arts Program in Global Communication (International Program)
ICA651 Global Communication Theories and Application
ICA652 Communication Research
ICA653 International Communication and Intercultural Communication
ICA657 Social Listening and Audience Insights Analysis
Semester 2
ICA656 Global Communication Policy and Implementation
ICA658 Global Digital Media and Innovation Management
ICA659 Global Brand Communications Strategy
ICA700/ICA701 Thesis or IS Studies
Semester 3
ICA654 Digital Communication Regulations and Ethics
ICA655 Global Communication Seminar
ICA666 Creative Interdisciplinary Project
ICA661 International Communication Campaign Planning
