Fast Track to Your China–ASEAN Business Future

The Bachelor of Business Administration Program (Bilingual Program) is a 3-year curriculum designed with 70% Chinese and 30% English instruction, providing students with bilingual learning in business administration. The learning plan progresses through four stages: Foundation & Exploration, Core Business & Professional Skills, Specialization & Application, and Integration & Professional Practice.

Students gain essential competencies in English communication basics, critical thinking, problem solving, digital literacy, innovation awareness, business literacy, and entrepreneurial and financial literacy.

Throughout the program, students build career readiness through a structured learning pathway from entry-level to pre-professional roles, with opportunities for specialization and an optional internship.

Variety of Special Interests: Students can focus on multiple interest tracks:

• International Business
• Marketing
• Logistics & Supply Chain
• Creative Industry Management
• Entertainment Industry Management

Why study this field?

• Offers 5 specialized tracks: International Business, Marketing, Logistics & Supply Chain, Creative Industry Management, and Entertainment Industry Management.
• Includes 1 optional internship, allowing students to gain practical professional experience.
• Uses a Project-Based Learning Model, enabling students to learn through hands-on, real-world projects.
• Provides exposure to highlight subjects such as Design Thinking for Business Innovation, Export and Import Management, Streaming Platforms & Content Business, and Creative Commerce & Cultural Marketing.
• Supports career readiness through structured pathways from entry-level to professional practice roles.
• Offers clear career opportunities, including roles such as Marketing Assistant, Logistics Coordinator, Business Analyst (Entry Level), Creative Business Campaign Assistant, and more.