工商管理学士学位（双语课程）
Bachelor of Business Administration Program (Bilingual Program)
(FOR NEW STUDENTS)
(FOR NEW STUDENTS)
Highlighted Stories
Your Gateway to China–ASEAN Business Opportunities
The BBA Chinese International Program (CH-EN) is a dynamic bilingual business program designed to prepare students for the growing economic opportunities between China and ASEAN. Delivered in approximately 70% Chinese and 30% English, the program combines international business knowledge, communication skills, creativity, and industry experience in a fast-track 3-year format.
Why Choose This Program?
- Bilingual Chinese-English learning environment
- Strong China–ASEAN business focus
- Industry-oriented and career-focused curriculum
- Integration of business, creativity, and communication
- Fast-track 3-year degree
- Internship and cooperative education opportunities
Concentration Tracks
Students can explore areas such as:
- International Business
- Marketing
- Logistics & Supply Chain
- Creative Commerce & Cultural Management
- Entertainment & Lifestyle Management
What You Will Learn
Students develop strong business and communication skills in:
- International Marketing & Trade Strategies
- Creative Commerce & Cultural Marketing
- Entrepreneurial Marketing
- Business Storytelling & Communication
- Export & Import Management
- Design Thinking for Business Innovation
- Artist Management & Content Business
Career Readiness Focus
The program is designed to progressively develop students from foundational business knowledge to professional practice through:
- Real-world projects
- Internship opportunities
- Industry exposure
- Communication and leadership development
- Cross-cultural learning experiences
Career Opportunities
Graduates can pursue careers such as:
- International Business Coordinator
- Marketing Executive
- Digital Marketing Specialist
- Logistics & Supply Chain Officer
- Business Development Executive
- Creative Project Coordinator
- Entertainment & Lifestyle Business Executive
Why Study at Bangkok University?
Bangkok University offers a highly creative and international learning environment where students gain practical experience, multicultural exposure, and industry connections. The CH-EN program uniquely combines business, language, creativity, and cultural understanding to prepare graduates for future regional and global careers.
——————————————————————————————————————————————————————————————————
通往中国—泰国—东盟商业未来的快速通道
“中国思维 · 市场洞察 · 商业实战”
在这里，您不仅学习商业知识，更深入了解中国、泰国与东盟市场的商业生态。通过双语学习、跨文化协作及真实商业项目，培养国际化商业视野与实践能力。
三年学制｜中英双语｜一真实商业体验
专业方向:
五大专业方向，开启无限可能
- 国际商务
- 国际市场营销
- 物流与供应链管理
- 创意产业管理
- 娱乐产业管理
就业发展
让你的职业发展跨越国界
面向中国、泰国及东盟区域市场，开启多元职业发展机会。
- 国际商务
- 市场营销
- 国际贸易与物流
- 数字商务
- 商务拓展
- 创业创新
从跨国企业、区域企业，到创新创业平台，开启属于你的国际职业旅程。
专业特色
不仅是一纸学位，更是一段真实的商业成长之旅
✔ 跨国协同学习
与来自泰国、中国及世界各地的同学共同学习，在多元文化团队中解决真实商业问题。
✔ 沉浸式商业生态体验
走进企业、参与产业项目、企业参访及商业实践，近距离体验真实商业世界。
✔ 中英双语商业优势
以中英双语学习国际商务，深入理解中国、泰国与东盟商业环境，提升跨文化沟通能力。
✔ AI赋能商业学习
融合AI工具、数字商业技术与商业模拟，让学习更贴近真实商业决策。
✔ 面向未来的职业准备
通过项目实践、企业合作、文化交流及实习机会，逐步建立未来职业竞争力。
