All the courses are designed for students to understand the impact of business proposal and decision making in marketing. The students will be able to apply their knowledge and will be ready to work in any type and size of organizations that is marketing related. Moreover, students will understand the essential of suitability concepts and be able to apply their knowledge for further work, especially in the digital world.
After completing the marketing program at Bangkok University International, students will develop the knowledge to become a strategic marketing planner, a creative thinker, and a real world practitioner who knows how to satisfy the customers’ needs and wants. Especially in the digital era, students will be intensively trained and provided with all the necessary knowledge with both online and offline tools needed to become successful marketers. They will be taught by highly qualified professors as well as marketing executives, who have extensive experience in the field. The program is designed to utilize both theoretical concepts and real world cases, which are related to renowned companies in Thailand at the international level. The students are allowed and encouraged to develop skills in marketing decision-making and problem solving.
So to complete the above objectives, the courses offered will be delivered based on Major courses including, consumer behavior, product and brand management, promotion management, marketing research, digital in marketing and seminar in marketing. Also the Major elective courses offered include retail management, export-import management, sustaining business marketing and international marketing.
Marketing is the essential fundamental knowledge, which is required in any business
sector. Since marketing is the main driving force behind every kind of business. So
marketing graduates have excellent opportunities to integrate marketing knowledge.