Marketing seeks to take a product or service, identify its ideal customers, and draw the customers' focus to the product or service. Being seen is critical for all businesses, and at Bangkok University International (BUI), we mix the latest technology with a hands-on approach to develop your unique skills and meet the needs of marketing in today’s and tomorrow's environment.

A BUI degree in Marketing will explore topics such as E-Marketing Research, E-commerce Marketing, Digital Marketing, Progressive Marketing, Customer Engagement and Sales, E-CRM and Strategy, Social Media, and Online Reputation. Students will also gain knowledge of and practice the skills necessary to conduct professional level customer research, market research and data analytics. 

Within the Marketing program, you will continuously align with global business trends and acquire the necessary expertise to thrive in marketing-related organizations of any scale or nature. 

Additionally, we are a pioneering university in the use of MarTech, a cutting-edge platform that helps create, communicate, execute, and optimize marketing for products and services. 

Graduates have found careers as

  • Marketing Specialist

  • Marketing Manager

  • Marketing Strategic Planner 

  • Omni Marketing

  • Product Manager

  • Business Developer

  • Marketing Analyst

  • Content Marketing

  • Digital Marketer

  • Sales Executives

  • Advertising Manager

First term 54,230
Total Fees 530,030
Tuition fee for the academic year 2024


Bachelor of Business Administration (Marketing)

Bachelor of Business Administration (Marketing)

Bangkok University International



Degree plan Academic Year 2024


Curriculum Academic Year 2024


Scholarship available.



  • M.6 or Equivalent,
  • Vocational,
  • Diploma (Transferable)