The Innovative Media Production program at Bangkok University International is the only international program in Thailand that focuses directly on Multi-Media Production. It develops students into Content Creators who can produce Multi-Media works across multiple platforms.

Students will be equipped with communication skills such as creative storytelling, visualization, video & audio production, and communication technology to prepare them for careers in the creative media and entertainment business industries.

Let’s look at the communication skills we’ll equip you with!!
 

Creative Storytelling Skill

Here at IMI, students will learn to craft compelling narratives across multiple media platforms, develop unique stories, integrate multimedia elements like visuals and audio, and tailor their content to specific audiences. This skill helps them create impactful content for digital platforms such as YouTube, social media, and podcasts, preparing them for success in the creative media and entertainment industries.

Visualization Skill

In this skill, our program teaches students to transform ideas into impactful visual representations. Students learn to convey complex concepts through graphics and animations (Visual Communication). They gain hands-on experience with industry-standard software for design and video production to create engaging content (Industry Tools). Additionally, they enhance storytelling by combining visuals with narratives to create immersive media experiences (Enhanced Storytelling).

 Video & Audio Production Skill

Here, we equip students with the technical expertise and creative abilities to produce high-quality video and audio content. This includes technical proficiency with industry-standard equipment, understanding all stages of the production process from planning to post-production, exploring creative techniques in cinematography and sound design, and participating in collaborative projects that simulate real-world environments. Ultimately, this prepares them to create compelling content for various platforms and makes them valuable assets in the creative media and entertainment industries.

Communication Technology Skill

Our program equips students with essential knowledge and practical skills to effectively utilize modern communication technologies in media production and distribution. This includes technology proficiency in various tools and platforms, digital content creation through editing software, audience engagement strategies using analytics, awareness of emerging trends like virtual and augmented reality and the development of integrated communication campaigns, ultimately preparing them to become valuable assets in the dynamic fields of media and communication.