Unlock your future in marketing with BU International! Gain hands-on skills with Martech tools, build global connections, and experience real-world learning through industry internships. Plus, our double degree program with UWE (UK) and Macquarie (Australia) gives you a competitive global edge—complete with IELTS support for advanced studies.
Modern Curriculum with Martech
In the Marketing Program at Bangkok University International, the Martech Foundation (Thailand) provides students with hands-on experience in key marketing technology tools such as CRM systems, email automation, social media management, and analytics platforms, through customized computer lab sessions that teach practical skills in using these tools for data-driven decision-making, campaign optimization and customer engagement, ultimately preparing them for success in the digital marketing industry.
Grooming Students Readiness
- Professional Self-Development
Students enhance their personal and professional skills, including leadership, communication, time management, and adaptability to build confidence and work effectively in teams. Through workshops, seminars, and hands-on projects, they learn to present themselves professionally, network effectively, and continuously improve their careers.
- Corporate Ethics for Marketing
This component highlights the importance of ethical practices in marketing. Students learn to navigate dilemmas in advertising, consumer data protection, transparency and corporate social responsibility, balancing profitability with ethical considerations to contribute to sustainable marketing practices that meet global standards.
Street Smart and Book Smart
- Project Based Learning
Students work on real-world projects that apply marketing theories and concepts through campaigns, case studies, and hands-on assignments. This approach enhances their critical thinking, creativity, and problem-solving skills, making them adaptable to real-world marketing challenges.
- Experience Enhancement
The program provides internships, industry collaborations and fieldwork, giving students valuable exposure to real marketing environments. By engaging with professionals, they build practical skills and gain insights into industry trends, bridging the gap between classroom learning and the marketing industry to prepare for professional roles upon graduation.
- Quality of Knowledge
The program emphasizes a strong academic foundation in marketing theories, strategies and emerging trends, providing students with a deep understanding of consumer behavior, digital marketing, branding, and market research. By blending practical skills with academic knowledge, students develop a comprehensive skill set for success in the competitive marketing landscape.
Global Marketing Perspective
- Closely Collaborate with ASEAN Institution
Students engage with businesses and institutions across ASEAN, gaining insights into regional markets and learning cross-border marketing strategies through internships, joint projects, and exchanges.
- Diversity in Marketing
The program emphasizes adapting marketing strategies for diverse global audiences, teaching students how to navigate cultural differences, and developing inclusive campaigns for various markets.
Elevate Your Marketing Degree
with Global Opportunities
BU International’s Marketing program goes beyond the classroom with unique international collaborations and pathways to success. Through workshops with partner universities, students gain practical skills directly from industry experts, bridging the gap between theory and practice.
Our double degree options allow you to earn degrees from both BU International and prestigious partners like UWE University in the UK and Macquarie University in Australia. This unique program provides you with an edge in the global market, combining BU’s innovative curriculum with the specialized expertise of our partner institutions.
Planning for a master’s degree? UWE University offers a seamless pathway with an IELTS exemption, and Macquarie University provides an in-house IELTS exam, eliminating the need for external testing. These advantages ensure BU International Marketing students are fully equipped for a successful, international career.
