Curious about turning bold ideas into real digital impact? Experience how student teams leverage the power of digital marketing; using data, creativity, and online strategy; to solve True Corporation’s real business cases. Discover hands-on lessons in brand building, social media influence, precision targeting, and campaign analytics, all directly from top industry judges and peers. It’s more than a competition, it’s where digital know-how meets business imagination and prepares you for tomorrow’s marketing careers. Don’t miss this masterclass in creativity, strategy, and digital skills!
All Bangkok University students are invited to join the excitement! Mark your calendar for December 4, 2025, from 1:00 PM to 4:30 PM at C6 Auditorium, Bangkok University International. Seats are limited, so the faster you register, the better your chance to secure a spot. Be part of the future of marketing, see innovative digital campaigns and network with judges shaping the industry.
Bangkok University International proudly welcomed Gree Thailand for an exclusive case study competition under the theme:
"AI x Gree: The Next Generation"
We are proud to share this success of our latest industry-academia exchange, which marks a significant leap forward in our Project-Based Learning (PBL) curriculum. By immersing students in real-life business scenarios from Gree (Thailand), we are moving beyond academic theory to actively cultivate the strategic, analytical, and creative skills required in today's demanding B2B landscape.
We extend our sincere gratitude to Mr. He Yantao, Brand and Product Manager of Gree (Thailand), who visited our campus to serve as an expert judge and mentor. He provided our Marketing program students with powerful insights into effective B2B strategy, sustainable corporate branding, and the practical dynamics of the Thai market. By offering tailored, constructive feedback to every presenting group, he gave students a true taste of corporate marketing standards.
🏆 The event culminated in a fantastic high note as Mr. He awarded certificates to the top-performing teams, celebrating their exceptional strategic thinking, teamwork, and innovative business solutions.
Finally, our heartfelt appreciation goes to the IMK423: Seminar in Marketing Lecturer Ajarn Xin Fan driving this initiative. It is through this level of dedication that our students are empowered to master essential marketing competencies and seamlessly transition from the classroom to the business world.
