Digital MarketingProgram, School of Business Administration collaborates with partners in the real estate industry to launch the "Advertising Mastermind Challenge" 2nd edition, seeking new digital marketing strategists with creativity who can adapt to changes in the digital business era.
The project is supported by 4 leading organizations: Origin Property Public Company Limited, Real Estate Business Program at Thammasat Business School, Thai Real Estate Broker Association (TREBA) and Siam Technical Concrete Public Company Limited. The official opening ceremony was held at Room A3-301, 3rd floor, Building A3, Bangkok University, with Dr.Krairoek Pinkaeo, Dean, School of Business Administration and Dr.Kittipoom Supamontri, Director, Digital Marketing Program, giving the opening remarks.
The 2nd Advertising Mastermind Challenge will run throughout semester 2/2024, providing opportunities for Digital Marketing students, School of Business Administration, and interested students from other departments to showcase their digital marketing strategy planning skills for the real estate industry. The focus is on developing new marketing campaigns using Search Engine Marketing (SEM) techniques and creating practical advertising materials. This project serves as an important platform connecting academic knowledge with business sectors and professional associations to produce digital marketing experts that meet market demands.
During the opening ceremony, Ajarn Cholavit Komenkul, Digital Marketing Program lecturer and project head, explained the competition overview and this year's project guidelines, including competition challenges designed to align with academic content and current business challenges.
K.Krit Tachasamma, Chief Marketing Officer of Origin Vertical Corporation Co., Ltd., shared insights on real estate marketing strategies and this year's competition challenges to help participants plan marketing campaigns suitable for current consumer behavior.
Additionally, students received guidance on future real estate business trends and changes from Asst. Prof. Dr. Chuchart Tachapotiwarakun, Director of Master of Real Estate Program (MRE), Thammasat Business School, emphasizing the importance of adapting marketing strategies to meet increasing competition in this industry. Mr. Prawit Anusiri, President of Thai Real Estate Broker Association (TREBA), provided advice on the role of real estate brokers in market analysis and creating effective marketing strategies.
This year's competition focuses on developing strategic thinking skills through real-world scenarios in the real estate industry, with faculty members from the Digital Marketing Department, School of Business Administration, led by Ajarn Seubsai Asunee Na Ayudhya, Ajarn Samarn Manokaew and Ajarn Namon Promnara providing guidance and support throughout the competition.
The faculty team organizing this project aims to provide knowledge from real case studies, offer work assignments similar to business situations, and create opportunities for students to face new challenges in creating effective digital advertising and marketing plans.
