School of Business Administration, Digital Marketing Programs organizes a student competition under the "NextGen Campus Commerce Challenge" project, focusing on providing students with opportunities to practice business planning and digital marketing skills in real-world scenarios while applying artificial intelligence (AI) technology.

This competition is honored to have experts from True Digital Group joining as judges, led by K. Poomlert Lertpoompunya, K. Kongphat Prasanthong, 
K. Suthathip Tantrakul and K. Narongrit Poonsapcharoen, all of whom are specialists in Data, Business Development, and Marketing & Smart Retail.

At the opening ceremony, Dr.Nisit Manotungvorapun, Associate Dean, School of Business Administration and Dr.Kittipoom Supamontri, Director, Digital Marketing Program, delivered opening remarks and gave guidance to participating students. The project is chaired and overseen by Ajarn Papaporn Phongpiyawit throughout its duration.

This project represents a significant opportunity for students to enhance their experience in digital marketing and the application of modern technology to prepare them for future careers.