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Unlocking The Best Marketing Ideas in the NextGen Campus Commerce Challenge
School of Business Administration, Digital Marketing Programs organizes a student competition under the "NextGen Campus Commerce Challenge"
Thu, 08 May 2025  |  3534 views
Unlocking The Best Marketing Ideas in the NextGen Campus Commerce Challenge

 

School of Business Administration, Digital Marketing Programs organizes a student competition under the "NextGen Campus Commerce Challenge" project, focusing on providing students with opportunities to practice business planning and digital marketing skills in real-world scenarios while applying artificial intelligence (AI) technology.

 

 

This competition is honored to have experts from True Digital Group joining as judges, led by K. Poomlert Lertpoompunya, K. Kongphat Prasanthong, 
K. Suthathip Tantrakul and K. Narongrit Poonsapcharoen, all of whom are specialists in Data, Business Development, and Marketing & Smart Retail.

 

 

At the opening ceremony, Dr.Nisit Manotungvorapun, Associate Dean, School of Business Administration and Dr.Kittipoom Supamontri, Director, Digital Marketing Program, delivered opening remarks and gave guidance to participating students. The project is chaired and overseen by Ajarn Papaporn Phongpiyawit throughout its duration.

 

 

This project represents a significant opportunity for students to enhance their experience in digital marketing and the application of modern technology to prepare them for future careers.

 

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Admission
School of Business Administration
The Programs Available for Admission
FAQs
Marketing 6.0 curriculum with the latest software, using Learning-by-doing designed with leading organizations.
Working Office Space for students and Virtual Company Project for real business management experience.
Major, BBLAM, Thairath TV, TrueSpace, Krungsri, and Publicis Groupe.
Faculty are professionals with real marketing teaching and industry experience.
Marketing Manager, Brand Manager, Digital Marketer, Content Strategist, Media Planner, Market Researcher, or business owner.
Take the IC License (Investment Consultant) exam while studying. Curriculum linked to AISA certification.
FinTech courses with the Thailand Fintech Association, covering modern financial technology.
TISCO Bank, Bangkok Bank, SET Thailand, and Bualuang Securities — for guest speakers, internships, and job applications.
Corporate Finance, Investment, Banking & Wealth Management, Insurance, and Risk Management.
A strong financial industry network with connections to leading financial institutions and securities firms.
Graduate in 3.5 years, focusing on Data/Digital Business Management and E-Commerce to create Digital MG Professionals.
Business Simulation games and real organizational case studies, with E-commerce and digital system skills training.
ThaiBev, Central Group, GSB, Black Canyon, Ajinomoto, AP Thailand, and other leading organizations.
Creates Digital MG Professionals with Data Analytics, Digital Business, and E-Commerce skills for the digital business era.
Business Analyst, Management Trainee, Digital Business Manager, E-Commerce Manager, Operations Manager, or business owner.
Graduate in 3.5 years with both short-term internship and co-op education.
9-week short internship (IB 440) during Summer and 16-week full co-op education (MG 430).
English reinforced in all courses, plus Personality Development course for interview preparation with speakers from leading companies.
Bangkok University International College Business Consulting Program — students work as real business consultants for organizations.
Import-export, international strategy planning, Start-Ups, international business owner, or multinational company roles.
Graduate in as few as 3 years with 1 semester of internship.
4+ months co-op education with real organizations at leading logistics workplaces.
Professional qualification certificate from TACBA (Thai-ASEAN Customs Brokers Association).
AI and Big Data technology covering air transport, sea freight, warehousing, analysis and planning.
Flash Express, SCGJWD Logistics, CJ More, and Thai Licensed Customs Brokers Association as co-teachers.
Preparation
You can apply immediately with just your 4-semester cumulative GPA (Grade 11)—no need to wait for all 6 semesters.
Scholarship available
For Thai Student Loan
Admission Center, A8 Building, 2nd Floor, Bangkok University
9/1 Moo 5 Phaholyothin Road, Klong Nueng, Klong Luang, Pathumthani 12120
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Tel.
02 407 3888 ext. 2640
Fax
02 407 3999