The Bachelor of Business Administration (BBA) is a practical and international program designed to help students develop the fundamental business and management skills needed to kick-start their career. BBA students build their academic foundations for developing a successful career by learning key business concepts in their first and second years. They will advance to one of the 4 specializations (Digital Marketing,International Business Management, Data Science for Business and Finance and Investment) with a complete degree in their third year. Students are provided co-curricular opportunities to practice their acquired knowledge and engage in industry-related activities for a smooth and efficient transition into their careers. Students gain a further competitive edge through our Global Challenge Program, where all students take part in an exchange program or an internship.
Bangkok University International Program prides itself on nurturing the next generation of global business leaders. Our graduates should be worldly, adaptable, knowledgeable, and self-assured in their competencies and the recent transformation of the BBA program ensures this.
The BBA program combines the strongest elements of programs around the world and blends it with our own unique Bangkok University vision, and shapes it into what the BBA program is today. This program will give you the edge you need to embrace the role of a global business leader.
All freshmen will be introduced to the same well-balanced first-year year experience where all courses are fixed for optimal introduction to your academic journey. It's imperative that students study and the foundational courses first before moving onto higher-level courses, and BU International ensures this by providing students with a well-planned, and well-executed first-year. Freshman will also have the opportunity to form life-long friendships and share in achievements and successes by being a part of the cohort.
In BU International, students can access important information, be a part of student life (club activities, workshops, competitions, seminars etc.,) and easily connect with others. Co-curricular pathways and activities are elemental in the success of the BU International student. Our professors provide high-quality education in the classroom and we have a team dedicated to providing ample opportunities outside of the classroom to enhance learning and to increase field-related competencies.
Four Tracks of BBA
Our comprehensive 3-year program covers a range of topics, including Business Foundation, Intercultural Communication, Business Strategies, and Innovation. Students can choose from specialized tracks from the first year including:
1. Digital Marketing
2. International Business Management
3. Data Science for Business
4. Finance and Investment
To ensure students gain experience in global business, students are required to enter into a study-abroad program, exchange program, or internship. By taking part in the Global Challenge, students are offered the unique opportunity to engage with global leaders, experience different cultures, and gain a truly unique international perspective.
BBA Career Tracks
At the end of the first year, students choose a career track they wish to pursue after graduating from BU International, including job placement in Thailand, job placement overseas, starting their own business, or graduate education. They will take focused courses and engage in co-curricular activities that complement the tracks they have chosen, and will be guided by their track advisors until graduation.