IFM Masterclass Series 
Behind the Scenes of Global Filmmaking: The Global Production Industry Explained
Join us for an inspiring talk with Adam Pray, Executive Producer at Mbrella Films, whose career spans over 20 years of filmmaking on a global scale. In this masterclass, Adam will share his experience working behind the scenes of global film productions, how international shoots come together, how production network operate, and what skills are needed to succeed in the global film industry.
Moderator: Roee Messinger
Date: 27 October 2025
Time: 10:00 – 12:00
Venue: Screening Room, C4
Adam Pray is a director and producer with over 20 years of experience creating films across the globe and in multiple mediums. After studying film at Humboldt State University, he began his career assisting renowned Hollywood filmmakers such as Harold Ramis, Lindsay Doran, and Neil Burger. At 25, he produced his first feature film, Counting Backwards, and went on to work on numerous features, sitcoms, and documentaries. In 2010, he founded Rucksack Productions, developing original content for emerging markets. He later produced Femrat (2013), Albania’s first independent feature and its highest-grossing film. Now based in Bangkok, Adam is Executive Producer at Mbrella Films, where he oversees global film and series productions.
Bangkok University International proudly welcomed Gree Thailand for an exclusive case study competition under the theme:
"AI x Gree: The Next Generation"
We are proud to share this success of our latest industry-academia exchange, which marks a significant leap forward in our Project-Based Learning (PBL) curriculum. By immersing students in real-life business scenarios from Gree (Thailand), we are moving beyond academic theory to actively cultivate the strategic, analytical, and creative skills required in today's demanding B2B landscape.
We extend our sincere gratitude to Mr. He Yantao, Brand and Product Manager of Gree (Thailand), who visited our campus to serve as an expert judge and mentor. He provided our Marketing program students with powerful insights into effective B2B strategy, sustainable corporate branding, and the practical dynamics of the Thai market. By offering tailored, constructive feedback to every presenting group, he gave students a true taste of corporate marketing standards.
🏆 The event culminated in a fantastic high note as Mr. He awarded certificates to the top-performing teams, celebrating their exceptional strategic thinking, teamwork, and innovative business solutions.
Finally, our heartfelt appreciation goes to the IMK423: Seminar in Marketing Lecturer Ajarn Xin Fan driving this initiative. It is through this level of dedication that our students are empowered to master essential marketing competencies and seamlessly transition from the classroom to the business world.
