Emphasizes both theory and practice, from interpersonal communication to mass communication, using ideation approaches and advanced facilities.
Learn the secret to creative and strategic communication with our practical curriculum and experienced faculty.
Prepare students to meet the demands and new challenges of the fast-changing communication world by emphasizing strategic communication.
Bachelor of Communication Arts in Communication Strategy and Ideation offers a strategic communication focus and design thinking. This program blends theoretical knowledge with hands-on practical projects and campaigns, taught and coached by top professionals and prominent guest speakers in the field. Following the new challenges and demands in the fast-changing world of communication, students will be provided with the up-to-date content and knowledge on strategic communication; including digital media planning, UX and UI Designs, digital content creation, marketing communication for e-sport and marketing communication for health and beauty brands and so on.
The study of communication strategy and ideation gives graduates the required level of
readiness for success in the highly competitive job markets of communication and new media-