Bachelor of Communication Arts in Communication Strategy and Ideation offers a strategic communication focus and design thinking. This program blends theoretical knowledge with hands-on practical projects and campaigns, taught and coached by top professionals and prominent guest speakers in the field. Following the new challenges and demands in the fast-changing world of communication, students will be provided with the up-to-date content and knowledge on strategic communication; including digital media planning, UX and UI Designs, digital content creation, marketing communication for e-sport and marketing communication for health and beauty brands and so on.
Integrated 3 main knowledges which are the most necessary in the era, which are;
- Communication: Communication Design and Creative Storytelling
- Strategy: Strategic Planning and Management Skills
- Ideation: Integrated Media Planning and Creation
Communication Strategy and Ideation Program is the Modern communication arts program. We aim to create a variety of career paths that meet the needs of the 21st century! Such as;
- Strategic Communication Planning Track : Digital Communication Strategist, Digital Marketing Communicator, Digital Content Curator, Brand Communication Manager
- Integrated Media ideation Track : Digital Media Ideator, Online Media Planner, Brand Experience & Customer Experience Designer
The study of communication strategy and ideation gives graduates the required level of
readiness for success in the highly competitive job markets of communication and new media-
related fields.
Bachelor of Communication Arts Program in Communication Strategy and Ideation
Communication Strategy and Ideation
