Emphasizes both theory and practice, from interpersonal communication to mass communication, using ideation approaches and advanced facilities.
Learn the secret to creative and strategic communication with our practical curriculum and experienced faculty.
Prepare students to meet the demands and new challenges of the fast-changing communication world by emphasizing strategic communication.
BA in Communication Strategy and Ideation, offers a strategic marketing communication focus. This program blends theoretical knowledge with hands-on practical projects and campaigns, taught and coached by top professionals and prominent guest speakers in the field. Following the new challenges and demands in the fast-changing world of communication, students will be provided with the up-to-date content and knowledge on strategic marketing communication; including digital media planning, UX and UI Designs, digital content creation, marketing communication for e-sport and marketing communication for health and beauty brands.