Media and Communication (IMC) is a modern and uniquely designed degree created to enhance career opportunities across a variety of current and developing professions.

Elements of management, communication and creativity are all intertwined to help establish a professional base so you can develop your individual interests and abilities.

A variety of highly marketable skills are developed through theoretical and experiential learning in state of the art facilities. Courses range from persuasive presentation, thinking skills for lifelong learning and entrepreneurial spirit to storytelling, photography, leadership and creative design. The curriculum and workshops are created to meet the continually changing needs of the marketplace and make your innate talents shine.

Whether you enjoy interpersonal relations, media communications or the creation and implementation of ideas, there is a place for you in the world of Media and Communication.

 

Why study this field?

• Combines theory and practice, covering interpersonal to mass communication with ideation approaches and advanced facilities.
• Offers a practical and future-ready curriculum led by experienced faculty, focusing on strategic communication and integrated media ideation.
• Develops communication skills, creativity, campaign planning, critical thinking, and strategic thinking to prepare confident and adaptable professionals.
• Responds to the growing demand for communication professionals who can bridge creativity and strategy while creating value for brands and businesses.
• Features special workshops, real-world case studies, and professional practice opportunities to strengthen analytical thinking and portfolio development.
• Provides internship and job opportunities through partnerships with leading organizations, including Ogilvy, Dentsu, True Corporation, and Central Group.
• Offers up-to-date courses within a 3-year program, enabling students to graduate faster while gaining industry-relevant experience.
• Recognized for outstanding achievements, including winning the Dentsu Alpha Program for three consecutive years and earning strong industry recognition.
• Provides the opportunity to earn a double degree with University of Canberra, gaining 2 degrees in four years and expanding global career opportunities.
• Equips students with the knowledge and skills for careers in advertising, public relations, event management, and other communication-related fields.