Communication Strategy and Ideation

Bachelor of Communication Arts in Communication Strategy and Ideation offers a strategic communication focus and design thinking. This program blends theoretical knowledge with hands-on practical projects and campaigns, taught and coached by top professionals and prominent guest speakers in the field. Following the new challenges and demands in the fast-changing world of communication, students will be provided with the up-to-date content and knowledge on strategic communication; including digital media planning, UX and UI Designs, digital content creation, marketing communication for e-sport and marketing communication for health and beauty brands and so on.

Integrated 3 main knowledges which are the most necessary in the era, which are;
- Communication: Communication Design and Creative Storytelling
- Strategy: Strategic Planning and Management Skills
- Ideation: Integrated Media Planning and Creation

Communication Strategy and Ideation Program is the Modern communication arts program. We aim to create a variety of career paths that meet the needs of the 21st century! Such as;
- Strategic Communication Planning Track : Digital Communication Strategist, Digital Marketing Communicator, Digital Content Curator, Brand Communication Manager
- Integrated Media ideation Track : Digital Media Ideator, Online Media Planner, Brand Experience & Customer Experience Designer

 

Job Opportunities

The study of communication strategy and ideation gives graduates the required level of
readiness for success in the highly competitive job markets of communication and new media-
related fields.

  • Strategic Communication Planner
  • Public Relations and Campaign Manager
  • Communication Specialists
  • Media Planner and  Event Coordinator
  • Brand Strategy Consultant
  • Journalist and News Editor
  • Customer data analytics coordinator
  • Integrated marketing communication manager
First term 62,830
Total Fees 520,730
Tuition fee for the academic year 2022

DEGREE TITLE

Bachelor of Communication Arts Program in Communication Strategy and Ideation

Bachelor of Communication Arts Program in Communication Strategy and Ideation

Bangkok University International

Communication Strategy and Ideation

Communication Strategy and Ideation


Degree plan Year 2022

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Curriculum Year 2022

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Scholarship available.

SLF.

Qualification

  • M.6 or Equivalent,
  • Vocational,
  • Diploma (Transferable)