DMK SPARK Ignites Ideas for Next-Generation Marketers Through E-commerce Challenge from Dohome
School of Business Administration organized the DMK SPARK - Strategy Pitching and Remarkable Knowledge project under the "Practical University" concept, providing students with opportunities to learn and work on real challenges from leading partner business brands.
The event was honored by the presence of Ms. Panida Suwanrat, Digital Marketing Communications Manager; Mr. Jesada Netkaem, Assistant Digital Marketing Manager; Ms. Chanista Ngamkhet, Talent Acquisition Manager (TA Manager); and Ms. Wilaiwan Chaidet, Talent Acquisition, the executive team from Dohome Public Company Limited.
They presented a business challenge on the topic "Dohome E-commerce for Gen Z," an activity for 3rd and 2nd-year students from the School of Business Administration to compete in creating marketing plans, along with promotion for student internship recruitment by the company's Human Resources team.
The project received strong support from Dr. Krairuck Pinkaew, Dean of the School of Business Administration, and Dr. Kittipoomi Suphamontre, Director of the Digital Marketing Program. Throughout the project, implementation was led by Ajarn Onanong Wichinrotjara and Ajarn Tham Tantaya, Assistant Directors of the Digital Marketing Program, along with Ajarn Atit Santikan and Ajarn Saman Manokaew, Digital Marketing Program faculty, through courses DMK418 Entrepreneurial Marketing, DMK316 Omni-channel and E-Marketplace Management and DMK312 Pricing and Budgeting Management
