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Graduate School, Bangkok University, organized Executive Talk 2025 under the topic "BEYOND BOX OFFICE: Applying AI in Film Marketing to Foster Long-Term, Sustainable Relationships with Audiences and the Environment" on Saturday, February 21, 2026, at 12:30 PM at Imagine Lounge, Bangkok University. The event attracted significant interest from students, faculty, and those interested in the film industry and digital marketing.

This forum reflected the transformation of the film industry in the digital age, where "success" is not measured solely by Box Office revenue but extends to building long-term relationships with audiences through AI technology to analyze data, behaviors, and deep interests, leading to more targeted and effective communication.

Three film directors and producers who are alumni and current students of the Master of Communication Arts (Digital Marketing Communication) program shared real experiences from the film industry: Mr. Naphat Tangsanga, Mr. Bandit Thongdee, and Mr. Thiti Srinual. All three conveyed real-world industry perspectives, presenting case studies on applying AI in Film Marketing—from audience analysis and PR campaign design to long-term response measurement—emphasizing the concept of "responsible marketing" that considers social and environmental impacts alongside business success.

The event atmosphere was filled with creative exchange. Students posed questions about the future of AI in creative work, the director's role in the Big Data era, and approaches to career preparation in the modern entertainment industry.

This event reflects Bangkok University's role as an educational institution committed to developing students to keep pace with technology while connecting academic knowledge with real experience from industry experts.

Graduate School, continues to organize academic activities and knowledge exchange forums to enhance Future Skills and provide new perspectives for students and Thai society