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Communication and New Media (CNM) Department, School of Communication Arts, partner with Yell BKK, one of Thailand's leading advertising agencies, reinforces its role as more than just a creator of advertising work by becoming an educational. Emphasizing hands-on learning, they jointly transfer real-world work experience into the classroom through the Pitching & Negotiation course, providing second-year students with opportunities to learn from real industry challenges through professional work processes and evaluation methods.

This activity serves as the Final Project for the Pitching & Negotiation course, designed to intensively connect theory with practice. Students must analyze, design, and develop new presentations for the CHABAA fruit juice brand, covering consumer analysis, communication strategy planning, conceptual thinking, creative development, pitch deck design, and presentation delivery while handling questions from judges. The ultimate goal is to win the pitching competition by the same standards as the real working world.

The judging panel was honored by executives and experts from Yell BKK: Ms. Pornpan Prapai Pipat (Head of Business Development), Mr. Peeraporn Kongpakdee (Creative Director), and Mr. Kwanchai Pansuk (Strategic Planning Manager), who served as judges while providing close professional guidance.

Mr. Peeradorn Kongpakdee commented on the activity: "The assignment the instructors gave the students was very challenging, but what's impressive is that second-year students were able to deliver good work—some groups came close to truly professional standards. Getting practice solving problems on the spot from real client-style questions will be very beneficial when they enter the workforce in the future."

Ms. Pornpan Prapai Pipat views this course as an important  "advantage" for students: "Learning from real assignments and presenting in an agency role starting in year 2 shows the instructors have great foresight. The students gain skills, confidence, and understanding of the real working world, which clearly helps prepare them for internships and future careers."

Final Pitching Competition Results The judges awarded a total of 7 prizes: Champion: Team Kan Kluay

Members: 

• Ms. Phakwan Kaewkudtum
• Ms. Chananchita Saengsawang
• Ms. Kanyaphat Boontheewasawat
• Ms. Wharunda Khotsane
• Ms. Peerada Butprom
• Mr. Piyawat Bengku

First Runner-up: Team Khun Chaweep Ploy Chan Pai Thoe

Members: 

• Mr. Thitipong Sutthiphat
• Ms. Piyabut Muangkham
• Mr. Kankawee Phetkong
• Mr. Kantapat Mungdee
• Ms. Nanthicha Manoonphon

Second Runner-up: Team Grow Up Gang

Members: 

• Ms. Chomphunut Nomthangtharm
• Ms. Phatsorn Phuangthum
• Ms. Muttita Kongsuk
• Ms. Yathida Phupradap
• Ms. Suphaporn Lunthala

Honorable Mention: Team Ploy Neuay Laew Fa Al Pai Khui Kap Khon Eun Thoe

• Members: Mr. Pattanachot Praratang, Ms. Netnarpa Yosakamthorn, Mr. Rattaphum Krasin, Ms. Salisa Phetchngam, Ms. Prirlyaporn Rueangtrakul, and Ms. Manita Wattanaphet

Honorable Mention: Team Phut Pai Reuay

• Members: Ms. Kotchakorn Butwangphan, Ms. Arisa Sapha, Ms. Ratchanok Aranyanak, Ms. Lalitawadee Chaimano, Mr. Peerapat Nuiprasit, and Ms. Yoshita Wangpad

Honorable Mention: Team Haroy

• Members: Ms. Nisawalee Panprasert, Mr. Thopnawat Thiangmongkhon, Ms. Kotchawan Kongtawan, Ms. Nattanicha Boonkong, and Mr. Worachot Songsri

Honorable Mention: Team Highfive

• Members: Ms. Nisawalee Panprasert, Mr. Thopnawat Thiangmongkhon, Ms. Kotchawan Kongtawan, Ms. Nattanicha Boonkong, and Mr. Worachot Songsri

The collaboration between Yell BKK and the Department of Communication and New Media, School of Communication Arts, Bangkok University, reflects a shared vision in developing the next generation through learning from real situations. This aims to create communicators who not only possess creativity but also understand business challenges, work effectively in teams, and are ready to enter the industry professionally.