BU International Programs × Asian Trails Ltd. Strengthen Academic–Industry Collaboration through MOU Signing Ceremony
The International Tourism and Hospitality Management (ITHM) program under Bangkok University International Programs, has officially signed a Memorandum of Understanding (MOU) with Asian Trails Ltd., reinforcing its commitment to bridging academia and industry in the tourism and hospitality sector.
This collaboration builds upon an already strong partnership that has significantly enhanced student learning experiences. Throughout the academic year, Asian Trails has actively contributed to the Tour Planning and Operating course, providing students with real-world exposure and industry-based insights beyond traditional classroom learning.
A key highlight of this collaboration includes the participation of Asian Trails professionals as final project judges, offering valuable feedback aligned with industry standards and expectations. In addition, the company has continuously supported students through meaningful internship opportunities, enabling them to develop professional competencies, industry awareness, and practical experience in real working environments.
The MOU aims to further expand cooperation in several strategic areas, including internships and career opportunities, workshops and training programs, student projects and case studies, curriculum development, and collaborative teaching and research initiatives.
This partnership reflects a shared vision between Bangkok University International Programs and Asian Trails Ltd. to create experiential, industry-relevant, and future-oriented education, preparing students to become highly competent professionals in the global tourism and hospitality industry.
