D.O.T Project 2025: Elevating Students' AI and Digital Marketing Skills
Digital Marketing Program, School of Business Administration, along with Creative Content Production and Digital Experience Program and the Broadcasting and Streaming Media Production Program, School of Communication Arts, in collaboration with Com Seven Public Company Limited and AMD Thailand, have launched the D.O.T Project 2025 under the theme "Transforming Business and Communication with AI."
Bridging Academia with Real-World Business
This project aims to enhance students' knowledge and skills in applying Artificial Intelligence (AI), marketing technology, and advertising media production through real business challenges over one academic semester.
This year's challenge revolves around "AI for Better Life," encouraging students to create content as use cases communicated through digital media to help target audiences understand how AI benefits and improves their lives, supported by AMD Ryzen AI and BaNANA.
Learning from Industry Leaders
The project features distinguished speakers across various fields, including:
- K. Sadayu Suwannathong, Branding and Marketing Communication Manager at Com Seven Public Company Limited and LINE Certified Coach For Business, presenting "Customer Insights in the IT Business"
- K. Pipat Bunterngpassakul, Field Application Engineer, and K. Chutikarn Mingrattikorn, Marketing Manager at AMD Thailand, presenting "AI for Business & Communication"
- K. Noppol MaleeratMongkol, Influencer and YouTuber of Extreme IT channel, winner of Outstanding Influencer in Tech, Gadget & eSports at Thailand Influencer Awards 2021, sharing insights on "Inspired Media Design"
- Assistant Professor Nantavich Laovichaya, School of Communication Arts, Bangkok University, presenting "AI For Communication Arts"
- K. Wanwisa Wirotchalerm, expert in personality development, body language, and communication skills from Personar Trainer Co., Ltd., concluding with "Unlock The Secrets of Professional Presentation"
The project is supervised by A. Tam Tanjaya and A. Khanaphot Wongchaleang from Digital Marketing Program, School of Business Administration; A. Dirok Thongmee and A. Kanchanok Inbua, School of Communication Arts.
