Event BU Way to Z with Bridgestone takes Gen Z youth to Move with Fun in Every Way
Students from Event Production and MICE Management program, School of Communication Arts, created a significant phenomenon through the "Event BU Way to Z with Bridgestone" event in collaboration with the global tire brand Bridgestone under the Bridgestone x Bangkok University Young Influencers: Young Event Organizers 2025 project. This initiative provided a platform for new generation students to showcase their real event management potential and create an event under the concept "Move with Fun in Every Way" to introduce Gen Z youth to the Bridgestone tire brand, a Global Brand from Japan, while gaining knowledge about tires through the "Event BU Way to Z with Bridgestone" event.
The "Event BU Way to Z with Bridgestone" event was not only a platform for students to showcase their skills, but also a convergence point for creativity and Gen Z lifestyle that would "Move with Fun in Every Way" and new approaches to brand promotion through various activities within the event.
The TOTD Contest activity allowed fashion-forward Gen Z students to showcase outfits that matched Bridgestone tires from 2 models: POTENZA and TURANZA. Outstanding participants who caught the judges' attention won the grand prize of Bridgestone tire discount vouchers worth 10,000 baht.
Photobooth activity with unique distinctive style, allowing participants to choose frames in POTENZA or TURANZA style.
3 Activity Zones: Word Play, Tire Fun – enjoy spinning word games, Guess The Tire – which emoji represents the right tire? Guess correctly to proceed! and Do You Know Which Tire? – Match tires to the correct model, pair them accurately to win prizes.
Highlight activity during Talk&Top session with Khun Beer Baiyok who came with a Top Secret car.
All designed as novel experiences through Gen Z youth who will Move with Fun in Every Way with the Global brand Bridgestone.
The experience students gained was hands-on professional-level work, learning the event creation process from concept to actual production, supported by faculty and professional teams from the brand. This reinforced the intention of the Bridgestone x Bangkok University Young Influencers: Young Event Organizers 2025 project to develop new generation students for future careers in the event industry.
