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School of Communication Arts Master of Communication Arts in Strategic Communications
        The world is changing rapidly, in terms of economics, society, technology, and culture. Communication is essential to connect everything together and create understanding and acceptance. This is especially true for organizations, both public and private, that aim to create sustainable value for their businesses and build strong relationships with stakeholders. Strategic communication is therefore essential for driving organizations forward. If an organization has a strong strategic communication leader, it can easily achieve its goals.       The Master of Arts in Strategic Communication program at Bangkok University focuses on developing students to become strategic communicators who can effectively drive organizations forward. The curriculum is designed to be aligned with global trends in economics, society, and culture. It is accredited by the university and the Office of the Higher Education Commission and is recognized both domestically and internationally. The program aims to produce managers, planners, entrepreneurs, communication consultants, and other business professionals.      The school members of the program are highly qualified in both academic and professional fields. They can effectively transfer knowledge and understanding from real-world experience. The program also invites academics and experts from abroad to lecture, which enhances the students' experience. This allows students to learn from a broad range of perspectives and apply their knowledge in the most effective way possible in the field of strategic communication.
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Programs Description
Programs Description
School of Communication Arts Master of Communication Arts in Digital Marketing Communications
     As technological advancements progress limitlessly, global society transitions into the digital era, where online media plays a pivotal role in full-fledged marketing operations. It is undeniable that human potential must evolve in tandem with the rapidly changing online technologies. Therefore, it is imperative to adapt to keep pace with technology, not only to meet current occupational demands but also to achieve professional goals and success in the business realm.     Online technology has developed extensively, with an increasing number of users. This has led to a significant transformation in consumer behavior, rendering traditional marketing communication ineffective. Consequently, digital marketing communication has grown rapidly and consistently, becoming a crucial mainstream in current and future marketing communications. It is a key element that marketers cannot afford to ignore.     Businesses and companies now seek personnel with enhanced expertise in digital marketing communication, making it a highly demanded job position with higher returns compared to conventional marketing roles.     Individuals with genuine knowledge and expertise in digital marketing communication are still relatively scarce in Thailand. This is a relatively new and underserved field, with no university offering a serious and comprehensive undergraduate or graduate program. Therefore, Bangkok University has collaborated with leading marketing consulting firms and digital agencies to develop a cutting-edge Master's program in Digital Marketing Communication, creating a new generation of digital marketing communicators capable of meeting current and future needs.    The Master's program in Digital Marketing Communication at Bangkok University provides a learning experience that keeps pace with global trends, delving deep into understanding and accessing the dynamic digital marketing landscape. The curriculum focuses on equipping learners with outstanding communication skills, enabling them to create and convey diverse and innovative content. This is combined with digital technology skills that serve as powerful channels for effective communication. The program aims to produce graduates with expertise in creating and delivering compelling content, blending news, online technology, and marketing strategies for highly efficient communication.
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Programs Description
Programs Description
FAQs

Apply online here

Tel: (+66) 2-407-3888, Press 1

Email: admission@bu.ac.th

Facebook: https://www.facebook.com/bugraduate

Application Documents

1) A completed online application form
2) A copy of the official transcript
3) A copy of ID / Passport
4) Letter (s) of recommendation on work experience (if any)
5)  English-language proficiency test score report:  (result is valid for 2 years)

TOEFL minimum score of 550 (PBT) or 213 (CBT) or  80 (iBT) or

IELTS: 6.5 across each band or 

Duolingo English Test (DET) : 100 in all subscore 

Any applicant who has not obtained/submitted the specified English-language Proficiency Test Score is required to pass Bangkok University- English Proficiency Test  (BU-EPT).  Applicants can take the  BU-EPT test at the  Admissions Office,  A8, 2nd Floor, Main Campus.

 

Admissions Criteria

1) Oral Entrance Examination* (Oversea Applicants, online interview or teleconference may also be required by the Committee for more
information)
2) International Programs, applicants are required to have proficient command of English skills*, equivalent to: TOEFL 550 PBT (CBT: 213, IBT: 80) / IELTS: 6.5 across each band / Duolingo English Test (DET) :100 in all subscore
3) Applicants should have a statement of purpose/ an essay describing the applicant’s goal in applying to the program*

4) Students admitted to study in the international program or English program at the graduate degree level who have not met the qualification requirement for the English-language Proficiency Test Score as specified by the University are required to register in English Preparation for Graduation Studies and pass an assessment.  If failed, the students must retake the course and pass the assessment. The University reserves the rights not to grant approval for graduation to the students who have not passed the assessment for  English Preparation for Graduate Studies.

* Admission of applicants will be based on the results of English Proficiency test, an interview, the candidates’ experience & achievements.
Announcement of the Examination Results www.bu.ac.th (Prepare your Exam Code)

Explore programs and tuition fees details here

1. Hold a bachelor's degree from an accredited educational institution, either domestic or international, recognized by the Office of the Higher Education Commission.

2. If the applicant lacks fundamental knowledge in the chosen field of study, the Graduate School Committee may require additional foundational courses as deemed necessary. The applicant must pass the examinations for these foundational courses before commencing the master's program. The credits earned for these foundational courses will not be counted towards the total credits required for the master's degree.

You can inquire about Master's degree details or request additional information at:

Bangkok University Main Campus

Admissions Office, Building A8, 2nd Floor 9/1 Moo 5, Phaholyothin Road, Tambon Klong Neung, Amphoe Klong Luang, Pathum Thani 12120

Tel: (+66) 2-407-3888 (Press 1)

Email: inter.admission@bu.ac.th 

Facebook: https://www.facebook.com/bugraduate

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