The world is changing rapidly, in terms of economics, society, technology, and culture. Communication is essential to connect everything together and create understanding and acceptance. This is especially true for organizations, both public and private, that aim to create sustainable value for their businesses and build strong relationships with stakeholders. Strategic communication is therefore essential for driving organizations forward. If an organization has a strong strategic communication leader, it can easily achieve its goals.

       The Master of Communication Arts (Strategic Brand and Communication Management) program at Bangkok University focuses on developing students to become strategic communicators who can effectively drive organizations forward. The curriculum is designed to be aligned with global trends in economics, society, and culture. It is accredited by the university and the Office of the Higher Education Commission and is recognized both domestically and internationally. The program aims to produce managers, planners, entrepreneurs, communication consultants, and other business professionals.

      The school members of the program are highly qualified in both academic and professional fields. They can effectively transfer knowledge and understanding from real-world experience. The program also invites academics and experts from abroad to lecture, which enhances the students' experience. This allows students to learn from a broad range of perspectives and apply their knowledge in the most effective way possible in the field of strategic communication.