School of Communication Arts


The School of Communication Arts, Bangkok University, was established in the academic year 1971. It was the first private university in Thailand to offer a bachelor's degree in communication arts.

In the early days of its establishment, the School was called the "Department of Mass Communication." It had only one full-time School member, and the instructors were invited from state universities and professionals in the field of communication from both the public and private sectors.

In 1974, the name of the department was changed to the "School of Mass Communication." The School had three full-time School members, and the curriculum focused on public relations. The curriculum was approved in 1971 to offer two majors: public relations and journalism.

At the same time, a meeting was held to consider expanding the School's offerings to include an advertising major. The meeting also considered the appropriateness of the name "School of Mass Communication". The meeting agreed that the definition of "mass communication" was too narrow. The School had plans to offer other majors in the future, such as advertising, performing arts, and broadcasting.

In the end, the meeting voted to use the term "Communication Arts," which is a broader term that encompasses all forms of communication. The term "Communication Arts" in English was coined by His Royal Highness Prince Naradhip Rangsit, who defined it as "the study of how to communicate with the public in any way."

In the academic year 1978, the School was approved to change its name to the "School of Communication Arts". The curriculum was based on a credit system, with students required to take both general and professional courses. Students could also choose a major and a minor from the offerings of each department.

In the academic year 1985, the School began offering an English program for bachelor's degree in communication arts. In the academic year 1987, the School requested approval from the university board to change the structure of its curriculum, which had been in place since the academic year 1978. The School requested to add a performing arts major, and all students were required to complete at least 140 credits to graduate from the program. The School also requested approval to offer an evening class for public relations major.

In the academic year 1990, the School added broadcasting major to develop graduates with the knowledge and expertise to keep up with the changing technologies of modern communication. The School focused on teaching both theoretical and practical skills to students throughout the program to prepare them to apply academic principles and practical experience in their careers. In the academic year 2001, the School requested approval to revise the curriculum of all majors to include nine areas of concentration.

In the academic year 2006, the School requested approval to revise the curriculum to be more modern and produce graduates who are academically knowledgeable, have deep understanding, can work effectively, are creative, and have a sense of responsibility to society. The School added a Creative Branding major and separated the film major from the School of Communication Arts.

For the academic year 2012, the School revised the curriculum for all levels, including bachelor's, master's, and doctoral degrees, to comply with the Thai Qualifications Framework for Higher Education.

In the academic year 2016, the film major was separated to establish the School of Digital Media and Film Arts. The School also changed the degree of the performing arts department to Bachelor of Fine Arts to be in line with professional standards.

The School of Communication Arts currently offers the following bachelor's degrees:

  • Performing Arts
  • Event Production and Exhibition and Conference Management
  • Radio, Television, and Streaming Media Production
  • Creative Content and Digital Experience Production
  • Communication Arts (Digital Public Relations)
  • Communication Arts (Digital Advertising)
  • Communication Arts (Creative Branding)
  • Communication Arts (Digital Journalism)
  • Innovative Media Production (International Program)

    The School is committed to providing students with the knowledge, skills, and experience they need to succeed in the field of communication. The School offers a variety of majors and concentrations to meet the interests and needs of students.
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คณะนิเทศศาสตร์ มหาวิทยาลัยกรุงเทพ มีปณิธานที่จะสร้างนักนิเทศศาสตร์ที่สามารถบูรณาการความรู้ทางวิชาการและทักษะเชิงปฏิบัติได้อย่างเป็นเลิศ เปี่ยมล้นด้วยพลังแห่งความคิดสร้างสรรค์ และตระหนักถึงภาระหน้าที่ของนักสื่อสารมวลชน ในการถ่ายทอดและสะท้อนภาพของสังคมโดยสุจริต มีคุณธรรม จริยธรรม คำนึงถึงประโยชน์ส่วนรวม และธำรงไว้ซึ่งความชอบธรรมของสังคม อันสอดคล้อง กับปณิธานของมหาวิทยาลัยกรุงเทพที่มุ่งสร้างบัณฑิตที่มี “ความรู้คู่ความดี”
Vision
พัฒนาสู่ความเป็นสถาบันชั้นนําทางด้านนวัตกรรมการเรียนการสอนนิเทศศาสตร์แบบสร้างสรรค์ 360 องศา (Creative Convergence) ท้ังในระดับประเทศ และระดับอาเซียน ที่สามารถพัฒนา งานวิจัยหรืองานสร้างสรรค์ งานบริการทางวิชาการแก่สังคม และงานทํานุบํารุงศิลปะและวัฒนธรรม ที่ก่อให้เกิด ประโยชน์ต่อสังคมอย่างยั่งยืน ผลิตบัณฑิตที่เป็นนักสรรสร้างสาระที่มีคุณภาพ (Creative Content Creator) และ มีจิตวิญญาณของการเป็นผู้ประกอบการซึ่งสามารถสร้างมูลค่าเพ่ิมให้แก่องค์กรและสังคมเศรษฐกิจสร้างสรรค์ อย่างมีคุณธรรม จริยธรรม
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Vision
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School of Communication Arts
FAQs
Combines communication arts with marketing strategies to build all types of brands — products, services, events, and personal brands. Curriculum co-developed with leading companies and continuously updated.
Industry-standard lab equipment with hands-on practice through Workshops and skill incubation projects.
Internship opportunities at leading marketing and communication organizations, advertising agencies, digital marketing firms, and various brands.
CMO, Digital Marketing Manager, Communication Brand Manager, Content Strategist, Creative Director, and branding roles in leading organizations.
Under Thailand's #1 Communication Arts school, curriculum co-developed with leading companies, industry-standard equipment, and a strong alumni network.
Over 40 years producing professional PR specialists with a strong PR network. Curriculum co-designed with leading organizations.
Master Classes every semester from PR and communication industry experts, keeping students updated on the latest trends.
PR Manager, Corporate Communication, Media Relations, Crisis Communication, Digital PR Strategist, and Communication Consultant.
Part of Thailand's #1 Communication Arts school, with a digitally updated curriculum and one of the country's largest PR networks.
Focuses on PR in the digital age: Social Media, Content Marketing, Online Reputation Management, and Data-Driven PR.
Content production across all platforms: TV, Radio, YouTube, Podcast, TikTok, and Live Streaming.
Practical & Project-Based Learning from year one, using Big Data Analytics to develop targeted content.
Production Lab and recording studios with industry-standard equipment, plus specialized courses in online news and Live Streaming.
Partnerships with national and international media organizations including MCOT, providing real internship opportunities.
Program Director, Content Producer, Host, News Anchor, Podcaster, Streamer, Content Creator, or work in TV stations and online media.
Digital communication and media industry, partnering with Wisesight, Tellscore, and the Advertising Association. Hands-on practice from year one.
Big Data Analytics for media and consumer analysis, with international-standard labs for skill development.
Wisesight (Social Listening), Tellscore (Influencer Marketing), Advertising Association, and leading Media Agencies.
Media Planner, Digital Strategist, Social Media Manager, Content Analyst, Media Buyer, and digital media industry roles.
For those interested in media analysis, digital media planning, and careers in the advertising and media industry.
The first program transforming students from 'content makers' into Creators and Influencers in the global digital economy. Integrates Content Marketing + Data + AI + Business.
Graduate in 3 years (or 2+1 years), faster than standard programs.
3 Career Tracks: Professional Influencer (on-camera), Creator Specialist (strategy/behind-the-scenes), and Influencer Management.
TikTok Academy, YouTube Creator Program, and Meta Certified. Uses AI Tools & Social Listening for consumer insights.
Yes, connected to TikTok Shop, Shopee, and LINE. Build real portfolios and fanbases from year 1.
For aspiring Content Creators, Influencers, Influencer Managers, or Digital Strategists who want complete skills in content creation, data analysis, and business management.
Preparation
You can apply immediately with just your 4-semester cumulative GPA (Grade 11)—no need to wait for all 6 semesters.
Scholarship available