Breaking Boundaries to Become a Global Leader in Communication and Shaping a Superior Future in Every Dimension
The growth of the branding and influencer marketing markets has created a heightened demand for advanced brand-building strategies. The Doctor of Communication Arts in Brand Management and Strategic Communication program at Bangkok University is the ultimate answer for those seeking to enhance their skills and elevate their qualifications to meet the demands of the digital communication era. Backed by over 50 years of Bangkok University's renowned excellence in communication arts and a vast network of successful alumni, this program guarantees quality and relevance.
This program is meticulously designed to cultivate expertise in both brand management and strategic communication. It emphasizes the integration of communication knowledge, research, and technology while fostering global connections through partnerships with leading organizations such as PTT, SCB, and Ogilvy. Learning is delivered through a blended format combining online and offline sessions, providing opportunities for study tours at world-class companies and collaboration with seasoned academics and industry professionals.
Participants will develop analytical skills, research capabilities, and innovative knowledge creation, paving the way for crafting powerful and sustainable strategies in all contexts.
- Executives/Heads of Marketing Communication/Advertising/Public Relations Departments
- Executives/Heads of Brand Communication Departments
- Executives/Heads of Corporate Communication/Corporate Image Management Departments
- Corporate Policy and Communication Consultants
- Consultants in Stakeholder Relationship Management, Issue Management, and Organizational Crisis Management
- Consultants in Marketing Communication Strategy
- Consultants in Brand Development Strategy
- Entrepreneurs in Communication and Brand-Building Businesses
- Entrepreneurs in Media Businesses, Media Planning, and Evaluation
- Entrepreneurs in Communication Research Businesses
- University-Level Communication Arts Lecturers
- Independent Scholars in Communication Arts
- Communication Researchers
Doctor of Communication Arts (Strategic Brand and Communication Management)
Communication Theory and Application
Advanced Research for Strategic Communication and Branding
Stakeholder Relationship and Influencer Management in Digital Era
Issue Management and Crisis Communication in Brand
Selective Subject
Global Media and Culture
Creative Technology and Innovation for Sustainability
Communication Policy and Implementation
Personal Branding in Digital Contexts
Social Trends and Consumer Experience Analysis
Corporate Communication
