The Master of Communication Arts Program in Global Communication (International Program) organized GC Campaign Pitching 2024 with honored participation from AION Automobile Manufacturing (Thailand) or GAC AION (THAILAND) and MBK Public Company as committee members evaluating students' global communication campaign proposals. The event provided students with opportunities to practice in-depth target audience analysis, apply global communication knowledge, and present creative communication strategies for both automotive and retail businesses to reach Thai customers and international tourists.
K. Tianyu Cao, Senior Marketing Manager of GAC AION (Thailand), and K. Su Yongjun, Founder of Lert SEA and Co-founder of Lert Global Group, provided feedback on global communication planning in the automotive industry. Additionally, K. Saranya Charoengsiri, Marketing Director of MBK Group, offered creative insights and recommendations for global communication planning in retail business, enabling students to gain knowledge about global communication strategies in Thailand, which are crucial strategies for promoting Thailand's economic growth.
After the presentations, the faculty coaching team summarized areas for development and improvement in presentation skills for future application in communication arts professions. Students shared experiences and lessons learned from planning global communication campaigns.
This activity was supervised by faculty members and coaching team, who are both academics and professionals in the business sector, providing valuable knowledge and guidance to students. The focus was on developing strategic planning skills, in-depth analytical skills, creative thinking skills, leadership skills, presentation skills, and teamwork, which are essential skills for being change leaders in the 21st century.
