Business Administration, International Program (BU INTER) partnered with True Corporation Public Company Limited to organize the Digital Marketing Case Competition 2025, providing students with an opportunity to present marketing strategies for digital marketing communications from business sector leaders. The event was honored by the presence of K.Puntura Ratsameerat, Head of Brand Strategy and K.Poj Sukprasertchai, Specialist in Mobile & Devices/ Convergence/Sustainability from True Corporation, who served as representatives to support and present awards to all 7 winning teams. The champion team, "Call Home Project," received a cash prize of 8,000 THB.
During the competition, students learned through real-world experiences in brand strategy, digital innovation, and sustainability, inspiring professional perspectives in modern business and marketing industries. The judging panel consisted of 5 members:
- K. Puntura Ratsameerat, Head of Brand Strategy
- K. Poj Sukprasertchai, Specialist, Mobile & Devices Convergence Brand and Media
- K. Santipong Sittilarpsopon, Specialist, Corporate Branding & Experiential Marketing Brand and Media
- K. Piyavadee Suthumdilok, Specialist Brand Strategy Brand and Media
- K. Wongrapee Chumpong, Senior Associate Mobile & Devices Convergence Brand and Media
The competition was organized to promote Problem-Based Learning (PBL), enabling students to apply knowledge in marketing, digital strategy, consumer behavior, and integrated marketing communications to real-world situations, with executives and experts from True Corporation serving as judges and providing close mentorship.
Champion: Call Home Project - 8,000 THB
First Runner-up: True 2 You - 5,000 THB
Second Runner-up: Family Package & This or That - 3,000 THB each
Honorable Mention: Khankluay, True you, and The Meridian - 1,500 THB each
