IMK151 Essentials of Marketing
Developing Strategic Thinking Through Industry-Based Case Learning
"Agoda Lab: Design a Landing Page That Actually Works"
The Agoda Case Study Project has been successfully completed, marking another milestone in experiential learning for our marketing students.
Students were challenged to analyze real-world business scenarios from Agoda, a leading global travel platform recognized for its data-driven marketing and customer-centric approach .
As part of the final assessment:
Student groups presented strategic solutions and recommendations
Demonstrated the integration of marketing theory with practical application
Engaged in professional-level pitching and critical evaluation
The top / teams were recognized with awards and certificates by our guest speaker, highlighting excellence in strategic thinking and presentation.
This project reinforces essential competencies including:
Analytical and problem-solving skills
Data-driven decision making
Professional communication and presentation
Such initiatives continue to prepare students for real-world business challenges and future careers in marketing.
