IMK429 Digital Marketing & IMK426 Marketing Management and Strategy
Integrating AI into Marketing Education: From Theory to Application
The Master Class Workshop: “Botnoi – Experiencing AI for Consumer Response” has been successfully completed.
We extend our sincere appreciation to Dr. Thanawat Thiasiriphet, Chief Marketing Officer of Botnoi Group, for delivering a comprehensive 6-hour session to our 3rd–4th year marketing students.
This workshop provided:
In-depth exposure to AI-driven customer response systems
Practical understanding of how businesses integrate AI into communication strategies
Real-world case applications from industry practice
To reinforce learning outcomes, students have been assigned a project-based task, requiring them to apply AI tools and concepts to real marketing scenarios.
This initiative reflects our commitment to experiential and industry-integrated learning, preparing students for the evolving landscape of AI in marketing.
