Opening Platform to Find Creators: "From Story to
Sales - Creating Storytelling for ICC Brand"
School of Communication Arts organized the results announcement event for the project "From Story to Sales: Creating Storytelling for I.C.C. International Public Company Limited (ICC) through Review Content and Affiliate" at Building C6, Cinema Room, 3rd Floor. This activity is part of the course Marketing Strategy and Monetization for Influencer, organized under the supervision of Dr.Alhuda Chanitphattana, Instructor Yanathon Poonrattanarangsee, and Instructor Wipawee Thongsadudee, faculty members who jointly designed the project to provide hands-on learning experiences for students, in collaboration with I.C.C. International Public Company Limited (ICC) in supporting real challenges and content production processes.
The event was honored by expert judges from ICC including Mr. Phaksakorn Wongjamrat, Sales Director of e-Business Channel; Ms. Pathomporn Thongararm, Brand Management Director of ELLE brand; and Ms. Sakda Toruen, Brand Management Director of NATURALIZER and Belle & Sofa brands, who provided detailed and intensive guidance and judged the work of all 9 student teams.
The presentation atmosphere was lively, with each student team demonstrating creativity, strategic planning, consumer understanding, and storytelling skills aligned with modern marketing communication, resulting in close and impressive judging before the committee announced the winners at the end of the event.
Congratulations to Team One Love, the championship winners who excelled in precisely hitting the target audience and designing content that the brand could actually use in every clip. The team's presentation was complete in both strategy and creativity, earning the highest score unanimously.
First Runner-up Award: Team Kai Saeb (Spicy Chicken) - Their work was warm and conveyed an atmosphere perfectly aligned with the brand's DNA, with appropriate voiceover for the content, making the content charming and effectively attracting viewers.
Second Runner-up Award: Team Fodify - Their work had a fun, creative approach clearly suited to modern youth lifestyle. The team's presentation was fresh and accessible while completely communicating the brand's value.
At the end of the event, Instructor Soontharee Phonviwat, Vice Dean of the Faculty of Communication Arts, honored the occasion by thanking the executives and judges from I.C.C. International Public Company Limited (ICC) for their excellent support of the project, and presented souvenirs to express gratitude for the academic cooperation.
This project represents another important collaboration between educational institutions and leading organizations to develop students' potential to confidently step into careers in content, marketing, and influencing. The event concluded with a souvenir presentation ceremony for the judges and group photos amid an atmosphere of pride and success for all participating teams.
