MBA BU partners with True to create learning in the AI era
The Master of Business Administration (MBA) program has partnered with True Corporation Public Company Limited to co-create content and design teaching methods under the project "Digital Transformation Strategy: Leveraging Innovation for Business Success," aimed at helping students learn from real case studies and offering them the opportunity to be selected for internships and employment with True Corporation.
Students are given real-world challenges by senior executives from True Corporation and learn how to apply modern information and digital technology systems in organizational management. The teaching team includes experienced professors and industry experts in the digital media business, led by K.Ekaraj Panjavinin, Chief Digital Officer of True Corporation, and the lead instructor for the course TBA716 Information Technology for Business Management; K.Charoenporn Kaewmanorom, Head of Marketing and Channel Development at True Digital Group Co., Ltd.; and Dr.Supat Rattanasuksun, a professor at Bangkok University, who further strengthens the academic aspect for students.
After receiving the challenges, students engaged in practical learning and presented their final projects. The event was honored by Dr.Tharit Nimmanwuttipong, General Manager of True Digital Park, who delivered a welcome address and a special lecture, along with a panel of judges led by K.Ekaraj Panjavinin, Chief Digital Officer; K.Kiatichai Rungsittimas, Head of Technology Department; K.Sutisa Kimsawat, Head of Enterprise IoT & Platform; and K. Nattakit Sanguandeekul, Senior Leader, IoT Platform & DataVisor.
This event represents a significant opportunity for students to learn from real case studies. The integration of knowledge and experience gained will help build essential skills for becoming effective business leaders in the AI era.
