MCA-GC Students Demonstrated their Creativity to Boost Up Thai Economy by Positioning GAC AION and MBK on Top of the Mind among Thai Customers and Foreign Tourists
Master of Communication Arts Program in Global Communication students have presented their global communication campaign pitching for GAC AION and MBK on July 13, 2024, at A4-304, Main Campus. The GC Campaign Pitching 2024 was a partial requirement for the project-based learning of the program which was initiated since 2019. This year, GAC AION Thailand and MBK Public Company Limited have trusted our global communication students to plan a global communication campaign for the companies. The students have devoted their great efforts and creativity in planning the global communication campaign under the continuous coaching process for 4 months from February-July 2024, with the ultimate aim to develop students’ strategic planning skill, data analytical skill, creativity skill, leadership skill, presentation skill, and teamwork skill, which are essential skills for transformational leader in the 21th Century.
Mr. Tianyu Cao, Senior Marketing Manager of GAC AION (Thailand), and Ms. Su Yongjun, Founder of Lert SEA and Co-Founder of Lert Global Group, have cordially shared their comments and given recommendations to students about global communication strategy in the automobile industry. In addition, Ms. Saranya Charoensiri, Vice-President of Marketing Department of MBK Public Company Limited has shared her valuable insights and comments which can be applied in the retail business. Students gained insights and experiences in planning global communication strategy in both automobile industry and retail business in Thailand, which are considered to be significant strategies to boost up the economy in Thailand.
After the pitching, coaches have cordially provided their recommendations to students about the strengths and weaknesses of the pitching so that students can apply in their future career. Students also shared what they have learned from the pitching.
