Master of Communication Arts Program in Digital Marketing Communication, School of Communication Arts, is hosting the most significant forum of the year — "Conversation for Creative Futures: Marketing AI & Ethics Conclave" — a seminar designed to foster conversations about creative futures where artificial intelligence (AI) marketing and ethics must advance together. This Conclave serves as an open exchange space between academics, professionals, and leading national organizations to collaboratively shape the direction of modern marketing in an era where AI technology and ethics must progress hand in hand. The event draws inspiration from the integration of the six core values of the Master of Communication Arts Program in Digital Marketing Communication: Friends, Fun, Fail Fast, Fascinate, Go Crazy, and Full-Functioned — with the aims of building long-term stakeholder relationships, stimulating creative thinking and questioning, encouraging hypothesis-driven inquiry, normalizing learning from failure in an enjoyable way, and maintaining a focus on tangible outcomes and impact. The initiative is grounded in the principles of human-centered technology, sustainable digital operations, interdisciplinary collaboration, and the exploration of new business models.
"Bangkok University's Communication Arts Faculty" Partners with 23 Leading Organizations to Host "Conversation for Creative Futures: Marketing AI & Ethics Conclave"

Exploring the Human-AI Balance and Launching a Groundbreaking New Program
Team Dreamteam, consisting of Mr. Thadapong Meksan, Mr. Pankarn Khumpong, Ms. Thitiya Sarnanet, and Ms. Nichapat Matcharas, students from the Communication and New Media (CNM) program, School of Communication Arts, created a stellar reputation on the national stage with their work "Mission to Save the Fairy SMOOTO." The team received an Honorable Mention award along with a 5,000 baht scholarship in the national viral advertising clip competition "X Campus Ads Idea Contest 2025" under the Digital Technology Demand Generation initiative. This project resulted from collaboration between the Ministry of Digital Economy and Society (MDES), the Ministry of Higher Education, Science, Research and Innovation (MHESI), and the Digital Users Association of Thailand (DUGA), in partnership with leading universities nationwide.
CNM Communication Arts Students Showcase Sharp Advertising Ideas, Win National Award at X Campus Ads Idea Contest

Creative concept, Strategic communication approach, and Appropriate application of AI knowledge
<p>Bangkok University Advances Professional Learning BU students selected as 1 of 30 participants in the <i>“Little Dove Journalist Training Program, Batch 28”</i></p>
Bangkok University Advances Professional Learning BU students selected as 1 of 30 participants in the “Little Dove Journalist Training Program, Batch 28”

Communications and New Media Department, School of Communication Arts, continues to promote professional-based learning by supporting students
<p>CNM Student from School of Communication Arts Showcases Sustainable Innovation Ideas in TAT ReTourism LAB Project at TAT Venue</p>
CNM Student from School of Communication Arts Showcases Sustainable Innovation Ideas in TAT ReTourism LAB Project at TAT Venue

Ms. Pimchanok Eksuwan, student in the Communication and New Media (CNM) program, School of Communication Arts, was selected to participate in training and potential development under the TAT Academy ReTourism LAB project
School of Communication Arts at Bangkok University hosted an international creative dialogue at CREATIVE SPARK 2026: THE FIRST TAKE – Bangkok University Edition: Redefining Entertainment Content Creation as a Global Experience on January 12, 2026, at Bangkok University. World-class content creators from Japan shared exclusive in-depth knowledge and decoded a "New Creative Playbook" to propel the Asian entertainment industry onto the global stage.
BU Communication Arts Opens Cross-Border Creative Dialogue: Co-Designing a New "Creative Playbook" to Propel Asian Entertainment Industry onto the Global Stage

World-class content creators from Japan shared exclusive in-depth knowledge
<p>"Not just speaking loudly, but storytelling that touches hearts" The BU Mastermind Sessions EP.3 talks with A.Ren, Dean of the School of Communication Arts</p>
"Not just speaking loudly, but storytelling that touches hearts" The BU Mastermind Sessions EP.3 talks with A.Ren, Dean of the School of Communication Arts

Inspire students and all interested individuals to discover their path to true professionalism
It’s a wrap for the “HUAWEI Hub by UFicon” project! We transformed the classroom for our 3rd-year Department of Creative Content Production and Digital Experience (CDE) students (Faculty of Communication Arts, Bangkok University) into a full-scale “Simulated Agency” for the CDE301 course
From Classroom to Real-World Action! BU Communication Arts x UFicon Unleash Creativity in the “HUAWEI Hub” Project 

In-depth mentorship from real experts at UFicon
DOT Project 2025 Final Pitching Day: Developing Students' AI and Digital Marketing Skills
DOT Project 2025 Final Pitching Day: Developing Students' AI and Digital Marketing Skills

School of Communication Arts, in collaboration with COM7 Public Company Limited and AMD Thailand, organized the Final Pitching Day for the D.O.T Project 2025 under the theme "Transforming Business and Communication with AI.
Broadcasting and Streaming Media Production Department, School of Communication Arts, in collaboration with TrueCJ Creations Company Limited, a leading television program producer and holder of foreign licenses for broadcasting films and series from leading countries, organized the "Entertainment Program Proposal Competition for Television Media" campaign to provide guidelines for producing television programs for Gen Z youth.
BRS Students from School of Communication Arts Showcase Program Production Ideas - Proposals for Quality Content at TrueCJ Creations

Guidelines for producing television programs for Gen Z youth
School of Communication Arts organized the results announcement event for the project "From Story to Sales: Creating Storytelling for I.C.C. International Public Company Limited (ICC) through Review Content and Affiliate" at Building C6, Cinema Room, 3rd Floor. This activity is part of the course Marketing Strategy and Monetization for Influencer, organized under the supervision of Dr.Alhuda Chanitphattana, Instructor Yanathon Poonrattanarangsee, and Instructor Wipawee Thongsadudee, faculty members who jointly designed the project to provide hands-on learning experiences for students, in collaboration with I.C.C. International Public Company Limited (ICC) in supporting real challenges and content production processes.
Opening Platform to Find Creators: "From Story toSales - Creating Storytelling for ICC Brand"

The project to provide hands-on learning experiences for students
School of Communication Arts X MCOT to Develop Students in Creating Sustainable Social Media Content
School of Communication Arts X MCOT to Develop Students in Creating Sustainable Social Media Content

MCOT ESG Insight x BRS202 project under the theme Scripts for the World, Voices for Society.
Congratulations to K.Tan Komchan Suksree, a master's degree student in the Communication Arts in Global Communication program at the School of Communication Arts, who was part of the Initiate Thailand team that won prestigious awards at the MAAT Media Awards 2025
MCA-GC Graduate Student Wins Major Award at MAAT Media Awards 2025

Who was part of the Initiate Thailand team that won prestigious awards
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