Master of Communication Arts Program in Digital Marketing Communication, School of Communication Arts, is hosting the most significant forum of the year — "Conversation for Creative Futures: Marketing AI & Ethics Conclave" — a seminar designed to foster conversations about creative futures where artificial intelligence (AI) marketing and ethics must advance together.
This Conclave serves as an open exchange space between academics, professionals, and leading national organizations to collaboratively shape the direction of modern marketing in an era where AI technology and ethics must progress hand in hand.
The event draws inspiration from the integration of the six core values of the Master of Communication Arts Program in Digital Marketing Communication: Friends, Fun, Fail Fast, Fascinate, Go Crazy, and Full-Functioned — with the aims of building long-term stakeholder relationships, stimulating creative thinking and questioning, encouraging hypothesis-driven inquiry, normalizing learning from failure in an enjoyable way, and maintaining a focus on tangible outcomes and impact.
The initiative is grounded in the principles of human-centered technology, sustainable digital operations, interdisciplinary collaboration, and the exploration of new business models.
Deep Dive into 4 Core Axes Toward the Future: Human, AI, Innovation, Collaboration
The key content of this forum will be conveyed through case studies spanning multiple industries, reflecting that in a world where AI plays an increasingly profound role, success is not measured by efficiency alone — but by maintaining balance across four core dimensions:
- Human Flourishing (Human-Centered Approach)
Modern operations must prioritize human value and sustainability. Examples include charitable organizations leveraging digital tools to reach people more rapidly, and businesses designing products with long-term environmental and consumer well-being in mind. - Responsible AI (Ethical Artificial Intelligence)
Modern marketing has fully transitioned into data-driven and AI-driven approaches — but these must be grounded in transparency, data equity, and human oversight to prevent bias and mitigate the risks of misinformation. - Creative Innovation
This axis reaffirms that AI is merely a "tool," not a substitute for human beings. The power of creativity, empathy, and lived experience remains at the core of what technology cannot replace. - Cross-disciplinary Collaboration
The future of work lies in the integration of technology and humanity. AI will help eliminate repetitive tasks, freeing people to invest more time in strategic thinking and creative endeavors.
Building Toward the Future with a New Program: Master of Arts in Data-Driven Marketing and Communications
In the closing segment of the event, Bangkok University officially launched the Master of Arts Program in Data-Driven Marketing and Communications, a program designed to support the strategic directions of a Value-Based Economy and a Data-Driven Society.
- Developing MarTech and Data Analytics Professionals: The program focuses on producing highly skilled talent in data analytics to enhance economic efficiency and create meaningful value differentiation for organizations.
- Learn, Unlearn, Relearn: The curriculum instills a lifelong learning mindset, equipping graduates with the adaptability to keep pace with rapidly evolving technologies and the ever-shifting global social landscape.
- Experience-Driven Design: Emphasis is placed on leveraging data and AI to gain deep customer insights through hyper-personalization, fostering long-term relationships and developing services that address both emotional needs and practical functionality.
- Ethics and Responsibility: The program integrates the principles of Responsible AI throughout its curriculum, ensuring that graduates emerge as marketing leaders capable of driving sustainable growth while earning the trust of society.
Bangkok University firmly believes that striking the right balance between people, data, technology, and social responsibility will be the defining key to enabling both organizations and individuals to grow sustainably into the future.
