School of Communication Arts, in collaboration with Chariszy Co., Ltd. and YELL Bangkok, organized the award ceremony for the "BU Talent Breakthrough: Shanghai Journey" project — a platform for students to demonstrate their skills in content creation, digital marketing, and professional influencer work. A total of 15 teams from 2 courses competed for combined scholarship prizes worth over 107,000 baht.

The event was honored by Khun Sapinya Phatthanasiriroj, Executive of Chariszy Co., Ltd.; Khun Wannipa Praphatsonmanu; and Khun Kanokkan Rinnajit, Managing Director of YELL Bangkok, who attended the ceremony and provided close mentoring and guidance to students.

Course 1: CBF011 Influencer Branding
Led by Dr.Alhuda Chanitphattana, Instructor

Communications and New Media Department for first-year students. Under the "CTRL Z BY CHARISZY" campaign, students were tasked with producing product review clips for acne treatment and sunscreen products targeting Gen Z audiences through the lens of next-generation influencers.

First Place — 30,000 baht Team "Phet Nai Tom": Thanaphon Khongcharoen, Patiphan Jitsila and Nontapat Wuttichai

First Runner-Up — 8,000 baht Team "Tootee Mukhwa Thao Wessawan": Theerateepathr Rungkitkan and Narisripong Meencharoenchai

Second Runner-Up — 5,000 baht Team "Song Kui Taluay Shanghai": Nawamin Sammuenkhum and Jiraphat Saengsawang

Honorable Mention — 2,000 baht each Teams VRALONE and Swaggag

Special Honorable Mention — 1,000 baht each Teams "Nee Hao Lao Kong" and "Sao Mahalai Chariszy"

Course 2: BF037 Marketing Strategy and Monetization for Influencers

Led by Lect. Maneerat Jankhen, for third-year students. Under the "LUMINA BY CHARISZY" campaign, students practiced content production, product review creation, and TikTok live selling to generate real sales.

First Place — 30,000 baht Team "Song Tua Baht": Siriwat Samianrai and Akkarawit Buanwongwattana

First Runner-Up — 8,000 baht Team "DUO": Naphat Poolsiri and Pimchanok Khiaosaart

Second Runner-Up — 5,000 baht Team "BABY Angel": Pannathon Engchuan and Thanphon Cheewinkhittiboon

Honorable Mention — 3,000 baht each Teams "Hah", "Sao Loei Bo Khoey Khi Khan", "The One and Only", "Khon Dai Thi Thuk Chiao Khue Khon Diao Thi Chiao Khai", and "Yuen Nung Phro Yuen Khon Diao"

This project reflects a truly experiential learning approach — giving students the opportunity to learn alongside the business sector while comprehensively developing skills in influencer marketing, brand building, and monetization across digital platforms.

School of Communication Arts congratulates all award-winning teams and commends every student who showcased creativity, talent, and dedication throughout the competition — a significant step toward becoming professional influencers and digital marketers through strong academia-industry collaboration.