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School of Communication Arts Partners with Chariszy and YELL Bangkok — Real Industry Briefs Train Students for Influencer and Digital Marketing Careers
Students to demonstrate their skills in content creation
Tue, 19 May 2026  |  878 views
School of Communication Arts Partners with Chariszy and YELL Bangkok — Real Industry Briefs Train Students for Influencer and Digital Marketing Careers

 

School of Communication Arts, in collaboration with Chariszy Co., Ltd. and YELL Bangkok, organized the award ceremony for the "BU Talent Breakthrough: Shanghai Journey" project — a platform for students to demonstrate their skills in content creation, digital marketing, and professional influencer work. A total of 15 teams from 2 courses competed for combined scholarship prizes worth over 107,000 baht.

 

 

The event was honored by Khun Sapinya Phatthanasiriroj, Executive of Chariszy Co., Ltd.; Khun Wannipa Praphatsonmanu; and Khun Kanokkan Rinnajit, Managing Director of YELL Bangkok, who attended the ceremony and provided close mentoring and guidance to students.

 

 

Course 1: CBF011 Influencer Branding
Led by Dr.Alhuda Chanitphattana, Instructor

Communications and New Media Department for first-year students. Under the "CTRL Z BY CHARISZY" campaign, students were tasked with producing product review clips for acne treatment and sunscreen products targeting Gen Z audiences through the lens of next-generation influencers.

 

 

First Place — 30,000 baht Team "Phet Nai Tom": Thanaphon Khongcharoen, Patiphan Jitsila and Nontapat Wuttichai

 

 

First Runner-Up — 8,000 baht Team "Tootee Mukhwa Thao Wessawan": Theerateepathr Rungkitkan and Narisripong Meencharoenchai

 

 

Second Runner-Up — 5,000 baht Team "Song Kui Taluay Shanghai": Nawamin Sammuenkhum and Jiraphat Saengsawang

 

 

Honorable Mention — 2,000 baht each Teams VRALONE and Swaggag

 

 

Special Honorable Mention — 1,000 baht each Teams "Nee Hao Lao Kong" and "Sao Mahalai Chariszy"

 

 

Course 2: BF037 Marketing Strategy and Monetization for Influencers

Led by Lect. Maneerat Jankhen, for third-year students. Under the "LUMINA BY CHARISZY" campaign, students practiced content production, product review creation, and TikTok live selling to generate real sales.

 

 

First Place — 30,000 baht Team "Song Tua Baht": Siriwat Samianrai and Akkarawit Buanwongwattana

 

 

First Runner-Up — 8,000 baht Team "DUO": Naphat Poolsiri and Pimchanok Khiaosaart

 

 

Second Runner-Up — 5,000 baht Team "BABY Angel": Pannathon Engchuan and Thanphon Cheewinkhittiboon

 

 

Honorable Mention — 3,000 baht each Teams "Hah", "Sao Loei Bo Khoey Khi Khan", "The One and Only", "Khon Dai Thi Thuk Chiao Khue Khon Diao Thi Chiao Khai", and "Yuen Nung Phro Yuen Khon Diao"

 

 

This project reflects a truly experiential learning approach — giving students the opportunity to learn alongside the business sector while comprehensively developing skills in influencer marketing, brand building, and monetization across digital platforms.

 

 

School of Communication Arts congratulates all award-winning teams and commends every student who showcased creativity, talent, and dedication throughout the competition — a significant step toward becoming professional influencers and digital marketers through strong academia-industry collaboration.

 

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Admission
School of Communication Arts
The Programs Available for Admission
FAQs
Combines communication arts with marketing strategies to build all types of brands — products, services, events, and personal brands. Curriculum co-developed with leading companies and continuously updated.
Industry-standard lab equipment with hands-on practice through Workshops and skill incubation projects.
Internship opportunities at leading marketing and communication organizations, advertising agencies, digital marketing firms, and various brands.
CMO, Digital Marketing Manager, Communication Brand Manager, Content Strategist, Creative Director, and branding roles in leading organizations.
Under Thailand's #1 Communication Arts school, curriculum co-developed with leading companies, industry-standard equipment, and a strong alumni network.
Over 40 years producing professional PR specialists with a strong PR network. Curriculum co-designed with leading organizations.
Master Classes every semester from PR and communication industry experts, keeping students updated on the latest trends.
PR Manager, Corporate Communication, Media Relations, Crisis Communication, Digital PR Strategist, and Communication Consultant.
Part of Thailand's #1 Communication Arts school, with a digitally updated curriculum and one of the country's largest PR networks.
Focuses on PR in the digital age: Social Media, Content Marketing, Online Reputation Management, and Data-Driven PR.
Content production across all platforms: TV, Radio, YouTube, Podcast, TikTok, and Live Streaming.
Practical & Project-Based Learning from year one, using Big Data Analytics to develop targeted content.
Production Lab and recording studios with industry-standard equipment, plus specialized courses in online news and Live Streaming.
Partnerships with national and international media organizations including MCOT, providing real internship opportunities.
Program Director, Content Producer, Host, News Anchor, Podcaster, Streamer, Content Creator, or work in TV stations and online media.
Digital communication and media industry, partnering with Wisesight, Tellscore, and the Advertising Association. Hands-on practice from year one.
Big Data Analytics for media and consumer analysis, with international-standard labs for skill development.
Wisesight (Social Listening), Tellscore (Influencer Marketing), Advertising Association, and leading Media Agencies.
Media Planner, Digital Strategist, Social Media Manager, Content Analyst, Media Buyer, and digital media industry roles.
For those interested in media analysis, digital media planning, and careers in the advertising and media industry.
The first program transforming students from 'content makers' into Creators and Influencers in the global digital economy. Integrates Content Marketing + Data + AI + Business.
Graduate in 3 years (or 2+1 years), faster than standard programs.
3 Career Tracks: Professional Influencer (on-camera), Creator Specialist (strategy/behind-the-scenes), and Influencer Management.
TikTok Academy, YouTube Creator Program, and Meta Certified. Uses AI Tools & Social Listening for consumer insights.
Yes, connected to TikTok Shop, Shopee, and LINE. Build real portfolios and fanbases from year 1.
For aspiring Content Creators, Influencers, Influencer Managers, or Digital Strategists who want complete skills in content creation, data analysis, and business management.
Preparation
You can apply immediately with just your 4-semester cumulative GPA (Grade 11)—no need to wait for all 6 semesters.
Scholarship available
For Thai Student Loan
Admission Center, A8 Building, 2nd Floor, Bangkok University
9/1 Moo 5 Phaholyothin Road, Klong Nueng, Klong Luang, Pathumthani 12120
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Tel.
02 407 3888 ext. 2650, 2399
Fax
02 407 3999