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D.O.T Project 2024 Empowers Marketing and Advertising through AI Tools
School of Business Administration and School of Communication Arts have collaborated with Com7 Public Company Ltd. and HP Inc (Thailand) Ltd.
Wed, 02 Oct 2024  |  9258 views
D.O.T Project 2024 Empowers Marketing and Advertising through AI Tools

 

The Digital Marketing, School of Business Administration and School of Communication Arts have collaborated with Com7 Public Company Ltd. and HP Inc (Thailand) Ltd. to organize the D.O.T Project 2024 under the concept "AI the Secret Weapon: Empowering Marketing, Advertising, and Business: Unlocking AI Skills for Marketing and Advertising Media."The project focuses on enhancing knowledge and skills in applying Artificial Intelligence (AI), marketing technologies, and advertising media production through real business plan challenges, aiming to increase future job opportunities with leading companies.

 

 

Dr.Krairoek Pinkaeo, Dean, School of Business Administration, delivered a welcome speech, and Dr.Kittipoom Supamontri, Director Digital Marketing Program, , School of Business Administration, expressed gratitude to Com7 Public Company Ltd. and HP Inc (Thailand) Ltd.

 

 

This year, over 80 students from both faculties were selected to participate in training and practical work in digital marketing, media production, and digital marketing plan presentation (Pitching) based on real business challenges designed in collaboration Com7 Public Company Ltd. and HP Inc (Thailand) Ltd. Students were divided into groups to develop plans according to the assigned tasks throughout the semester. Scholarships totaling over 40,000 baht will be awarded to student groups with outstanding performance in various areas upon project completion.

 

 

Furthermore, Com7 Public Company Ltd. and HP Inc (Thailand) Ltd. brought a team of expert speakers to share knowledge and provide coaching to students. Led by K.Nam Thakol Niyomthai, Head of IT Business at Com7 Public Company Ltd., who explained the overview of the collaborative project, and K.AOh Waranit Athicharusroj**, Managing Director of HP Inc (Thailand) Ltd., who presented the company overview and set challenges for students. The product groups used as case studies consist of three categories, with product managers explaining in-depth information to students:

 

 

K.Chayada  Senaweenin,
Product Manager for Printing Business Group, lectured on Printer products.

 

 

K.Suthee  Suwongwattanakul, 
Product Manager for Consumer PC Group, presented on PC & Laptop products.

 

 

K. Saranyapong  Sinthip,
Gaming Product Group Manager, lectured on Gaming products.

 

 

The D.O.T Project 2024 is supervised by the project leaders Tam  Tanjaya, Instructor of School of Business Administration, Dirok  Thongmee, Instructor of School of Communication and Khanaphot  Wongchaleang, Instructor of School of Business Administration, who jointly oversee the activities throughout the semester.

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Combines communication arts with marketing strategies to build all types of brands — products, services, events, and personal brands. Curriculum co-developed with leading companies and continuously updated.
Industry-standard lab equipment with hands-on practice through Workshops and skill incubation projects.
Internship opportunities at leading marketing and communication organizations, advertising agencies, digital marketing firms, and various brands.
CMO, Digital Marketing Manager, Communication Brand Manager, Content Strategist, Creative Director, and branding roles in leading organizations.
Under Thailand's #1 Communication Arts school, curriculum co-developed with leading companies, industry-standard equipment, and a strong alumni network.
Over 40 years producing professional PR specialists with a strong PR network. Curriculum co-designed with leading organizations.
Master Classes every semester from PR and communication industry experts, keeping students updated on the latest trends.
PR Manager, Corporate Communication, Media Relations, Crisis Communication, Digital PR Strategist, and Communication Consultant.
Part of Thailand's #1 Communication Arts school, with a digitally updated curriculum and one of the country's largest PR networks.
Focuses on PR in the digital age: Social Media, Content Marketing, Online Reputation Management, and Data-Driven PR.
Content production across all platforms: TV, Radio, YouTube, Podcast, TikTok, and Live Streaming.
Practical & Project-Based Learning from year one, using Big Data Analytics to develop targeted content.
Production Lab and recording studios with industry-standard equipment, plus specialized courses in online news and Live Streaming.
Partnerships with national and international media organizations including MCOT, providing real internship opportunities.
Program Director, Content Producer, Host, News Anchor, Podcaster, Streamer, Content Creator, or work in TV stations and online media.
Digital communication and media industry, partnering with Wisesight, Tellscore, and the Advertising Association. Hands-on practice from year one.
Big Data Analytics for media and consumer analysis, with international-standard labs for skill development.
Wisesight (Social Listening), Tellscore (Influencer Marketing), Advertising Association, and leading Media Agencies.
Media Planner, Digital Strategist, Social Media Manager, Content Analyst, Media Buyer, and digital media industry roles.
For those interested in media analysis, digital media planning, and careers in the advertising and media industry.
The first program transforming students from 'content makers' into Creators and Influencers in the global digital economy. Integrates Content Marketing + Data + AI + Business.
Graduate in 3 years (or 2+1 years), faster than standard programs.
3 Career Tracks: Professional Influencer (on-camera), Creator Specialist (strategy/behind-the-scenes), and Influencer Management.
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For aspiring Content Creators, Influencers, Influencer Managers, or Digital Strategists who want complete skills in content creation, data analysis, and business management.
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