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Teaching Brand Creation through Hands-on Influencer Campaign by CNM X YDM Thailand
The Creative Branding Program collaborated with YDM (Thailand) Company Limited to organize a special session on "Planning Influencer Campaigns"
Tue, 20 Aug 2024  |  Reading Time 2 minute  |  14724 views
Teaching Brand Creation through Hands-on Influencer Campaign by CNM X YDM Thailand

 

The Creative Branding Program collaborated with YDM (Thailand) Company Limited to organize a special session on "Planning Influencer Campaigns" for students studying Influencer and Celebrity Brand Building. Students learned strategies for planning influencer campaigns, participated in brainstorming activities, and studied successful campaign case studies. The knowledge gained was applied to their Final Project work.

 

 

The event was honored by Khun Kanpapas  Khwaeleeprasert, Business Director; Khun Alisara  Damrongpanich, Business Director; and Khun Patcharanan Danchai, Account Director of YDM (Thailand) Company Limited, who provided challenges and served as judges.

 

 

During the small group campaign planning stage before the Final Pitching round, Asst. Prof.Dr.Weerapong  Pounglek and Dr.Vimviriya  Limkangvanmongkol served as coaching advisors for the students.

Congratulations to the Award-Winning Students:

 

 

The Champion: "I know co. Team" from Faculty of Communication Arts 

 

 

The 1st Runner-up: “Wannee Non Noi Na Team” from Faculty of Humanities and Tourism Management 

 

 

The 2nd Runner-up: "Dai Khab Uang Team" from Faculty of Communication Arts

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Admission
School of Communication Arts
The Programs Available for Admission
FAQs
Combines communication arts with marketing strategies to build all types of brands — products, services, events, and personal brands. Curriculum co-developed with leading companies and continuously updated.
Industry-standard lab equipment with hands-on practice through Workshops and skill incubation projects.
Internship opportunities at leading marketing and communication organizations, advertising agencies, digital marketing firms, and various brands.
CMO, Digital Marketing Manager, Communication Brand Manager, Content Strategist, Creative Director, and branding roles in leading organizations.
Under Thailand's #1 Communication Arts school, curriculum co-developed with leading companies, industry-standard equipment, and a strong alumni network.
Over 40 years producing professional PR specialists with a strong PR network. Curriculum co-designed with leading organizations.
Master Classes every semester from PR and communication industry experts, keeping students updated on the latest trends.
PR Manager, Corporate Communication, Media Relations, Crisis Communication, Digital PR Strategist, and Communication Consultant.
Part of Thailand's #1 Communication Arts school, with a digitally updated curriculum and one of the country's largest PR networks.
Focuses on PR in the digital age: Social Media, Content Marketing, Online Reputation Management, and Data-Driven PR.
Content production across all platforms: TV, Radio, YouTube, Podcast, TikTok, and Live Streaming.
Practical & Project-Based Learning from year one, using Big Data Analytics to develop targeted content.
Production Lab and recording studios with industry-standard equipment, plus specialized courses in online news and Live Streaming.
Partnerships with national and international media organizations including MCOT, providing real internship opportunities.
Program Director, Content Producer, Host, News Anchor, Podcaster, Streamer, Content Creator, or work in TV stations and online media.
Digital communication and media industry, partnering with Wisesight, Tellscore, and the Advertising Association. Hands-on practice from year one.
Big Data Analytics for media and consumer analysis, with international-standard labs for skill development.
Wisesight (Social Listening), Tellscore (Influencer Marketing), Advertising Association, and leading Media Agencies.
Media Planner, Digital Strategist, Social Media Manager, Content Analyst, Media Buyer, and digital media industry roles.
For those interested in media analysis, digital media planning, and careers in the advertising and media industry.
The first program transforming students from 'content makers' into Creators and Influencers in the global digital economy. Integrates Content Marketing + Data + AI + Business.
Graduate in 3 years (or 2+1 years), faster than standard programs.
3 Career Tracks: Professional Influencer (on-camera), Creator Specialist (strategy/behind-the-scenes), and Influencer Management.
TikTok Academy, YouTube Creator Program, and Meta Certified. Uses AI Tools & Social Listening for consumer insights.
Yes, connected to TikTok Shop, Shopee, and LINE. Build real portfolios and fanbases from year 1.
For aspiring Content Creators, Influencers, Influencer Managers, or Digital Strategists who want complete skills in content creation, data analysis, and business management.
Preparation
You can apply immediately with just your 4-semester cumulative GPA (Grade 11)—no need to wait for all 6 semesters.
Scholarship available
For Thai Student Loan
Admission Center, A8 Building, 2nd Floor, Bangkok University
9/1 Moo 5 Phaholyothin Road, Klong Nueng, Klong Luang, Pathumthani 12120
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Tel.
02 407 3888 ext. 2650, 2399
Fax
02 407 3999