School of Business Administration Hosts BUBUS Biztrip, Bringing Students to Siam Chai Co., Ltd. for Real-World Marketing Insights
Marketing Program, School of Business Administration, organized the "BUBUS Biztrip" activity, bringing students enrolled in BUS101 on a visit to Siam Chai Co., Ltd., a leading distributor of electrical appliances and furniture. The visit gave students the opportunity to learn beyond the classroom through firsthand exposure to real-world business operations.
The delegation was warmly welcomed by K.Wisarut Saengdara, Sales Manager, and K.Kanjana Petlam, Marketing Manager, who led a briefing on the company's marketing strategies before guiding students through a tour of the various product lines as well as the company's office operations — giving students direct insight into how marketing knowledge translates into everyday business practice.
The activity reflects Bangkok University's experiential learning approach, which pairs academic knowledge with real-world exposure under its "Practical University" philosophy, preparing students to enter the workforce with confidence.
The activity was organized by A.Oran Lertsaknarin and A.Yaowaluk Aekphitoon, Instructor members in the Marketing Program, School of Business Administration.
