MCA-GC Program Shapes Future Global Communication Leaders at Global Campaign Pitching 2026
The Master of Communication Arts Program in Global Communication at Bangkok University held an international campaign presentation event on July 18, 2026, from 9:00 a.m. to 4:00 p.m. at Room A5-501. This activity is part of the Project-Based Learning teaching approach, which was established in 2019 with the goal of providing students opportunities to apply academic knowledge in real business contexts within the dimension of global communication. In the past, the program has been entrusted by leading organizations both in Thailand and abroad, such as Lotus's, DHL Express International (Thailand) Limited, the Ministry of Foreign Affairs, The Mall Group, the Tourism Authority of Thailand, Great Wall Motor Company Limited, GAC AION (formerly ION Automobile Manufacturing), and Nestlé (Thai) Ltd.
In the 2025 academic year, the Master of Communication Arts Program in Global Communication was entrusted by two brands, STARBUCKS and Good Goods, to support learning through the Project-Based Learning format. These brands honored the program by presenting the project brief on March 14, 2026, and by attending the students' international campaign presentations on July 18, 2026, offering guidance on global communication strategy. The speakers included:
STARBUCKS (Coffee Concepts Retail Company Limited) Khun Jenjira Wongsawan, Marketing Manager at Coffee Concepts Retail Company Limited GOOD GOODS (Central Group) Khun Ratsamee Euanusornworakoon, Goods Good Brand General Manager, Good Goods Khun Ratikorn Kulpiyawaja, Head of Corporate Communication, Central Group Mr. Kasira Thammasarn, Corporate Communication Manager, Central Group
Congratulations to all the students for their dedication and growth throughout the Project-Based Learning process. After completing 5 coaching sessions between May 9 and July 11, 2026, students developed a range of skills, including creativity, analytical thinking, strategic planning, data analysis, leadership, learning agility and adaptability, and teamwork — all of which are essential skills for career success in the globalized world of the 21st century.
The program firmly believes that the real-world experience students gained through this Project-Based Learning approach will lead them toward future career success.
