School of Business Administration X WPP Production to Upskill Students in AI for the AI Automation Era
International Business Management and Marketing programs of the School of Business Administration have collaborated with a global business leader, WPP Production (formerly Hogarth Worldwide), a subsidiary of WPP Plc., United Kingdom — one of the world's leading marketing and communications companies — to organize the project "Human-AI Partnership: Moving Beyond Your Ordinary AI Subscription." The initiative aims to develop practical AI skills for 3rd and 4th year Business Administration students and prepare them for careers in the digital business era.
The program was opened by A.Wachirawit Siripiyapat, Chairperson, International Business Management Department, who welcomed WPP Production executives alongside A. Rattanun Jariyavilaskul and Dr.Kittisorn Bunnag the organizing faculty team.
The event was honored by K.Rapee Rojweerasingha, General Manager of WPP Production Thailand, who shared his knowledge and experience in applying AI within the media and marketing industries, and led hands-on workshop activities for students. The project was integrated into courses IB444: International Business in Middle Eastern Countries and MK423: Business-to-Business Marketing.
The project focused on applying Workflow Automation systems so that students can systematically and efficiently integrate AI into business processes, emphasizing the concept of "Human-AI Partnership" — where humans empower AI to serve as a strategic assistant to reduce repetitive tasks.
Students had the opportunity to design workflows and learn how to connect AI systems to real business scenarios in order to solve problems and enhance their competency at an international level.
