MBA x Munchy: International Market Expansion Pitch – Launching International Market Strategies from Real Business Challenges
MBA-TP program at the Graduate School, in collaboration with Munchy Food (Thailand) Co., Ltd., manufacturer of "Happy Munchy", "organized the "MBA x Munchy: International Market Expansion Pitch" activity to enable students to learn international market expansion strategies through real-world business scenarios in the modern era.
This project is designed under the concept of Integrative & Experiential Learning, allowing students to practice analyzing business environments, designing international market entry strategies, and presenting strategic plans to actual executives, creating an experience that genuinely bridges classroom learning and professional practice.
The activity is divided into 2 key phases:
- Phase 1: Challenge Brief & Coaching – Munchy Food executives share experiences and knowledge about international markets
- Phase 2: Final Pitching Day – Students present strategic plans to a panel of judges from the company and faculty members, with selection of the team with the most outstanding plan
This project helps students develop strategic skills, teamwork abilities, and professional-level communication, while building networks with executives from the real business sector, enhancing graduates' readiness to compete in the international labor market.
Furthermore, the project supports the university's image in terms of Academic Reputation and Employer Reputation, and aligns with SDGs in Quality Education and Economic Growth through collaboration with leading industries and creating high-quality learning experiences for MBA-TP students.
