Creating a New Generation for Influencer Marketing Through Professional Collaboration
Communication and New Media, School of Communication Arts, Bangkok University, in collaboration with Tellscore Company Limited and Playmore Company Limited, organized activities to develop students to professionally enter the Influencer Marketing industry. Within the project, students participated in workshops and classes on creating online personas, content marketing, as well as learning techniques and tools actually used in the industry. They presented their work on Pitching Day to a panel of judges from Playmore and Tellscore to select teams with outstanding ideas and award prizes, along with opportunities for future project development.
K. Sitanun Chaikittigorn, Partnership Manager & Co-Managing Director of Tellscore Company Limited, stated: "Bangkok University is one of the institutions that excels in digital communication and creativity, which aligns with the core principles of today's Influencer Marketing industry. We are confident that this collaboration will help develop students' skills and potential to be ready for the real working world, supporting the new generation to enter the Influencer and Content Marketing industry with quality and ethics."
K. Nicharee Sukharam, Brand Marketing Manager of Playmore Company Limited, said: "The Playmore Influencer Campaign project provides opportunities for students to learn and develop influencer skills through real work processes in the Content Marketing world. The activities are designed from basics to creating professional-level presentations, starting with workshops and classes focused on building online personas, delivered by expert teams, including systematic content marketing concepts that can be practically applied. Students receive campaign briefs from brands and have opportunities to present ideas for brand communication through effective content."
The school team, led by Dr.Vimviriya Limkangvanmongkol, coached students throughout the final project process and selected 4 final teams to advance to the final pitching round with the judging panel.
The CNM x Tellscore x Playmore Influencer Campaign project reflects modern learning approaches that truly meet the needs of the digital industry. It provides opportunities for students to develop both professional and social skills through real experiences working with brands and experts in Influencer Marketing and Content Creation. Learning from practitioners, implementing real campaigns, and receiving close guidance from the business sector creates a strong foundation for students to grow into quality professionals with ethics, ready to confidently and sustainably continue their career paths in the digital world.
