Class of CNM: CNM-BF Students Create Content with Knowledge from Tellscore
The Influencer Branding class, a regular subject of the Department of Communication and New Media focusing on building influencer brands (CNM-BF) at the School of Communication Arts, began with lectures providing knowledge from Khun Pat-Sitanan Chaikittikorn (Head of Account Management & Co-Managing Director) and Khun Fangkhao-Ayya Tantisererat (Head of Partnership & Co-Managing Director), representatives of Tellscore, a leading Influencer Hiring Automation Platform that helps seamlessly integrate the work of marketers and influencers in social media.
Khun Fangkhao discussed the relationship between Soft Power and Influencer Marketing, noting that each piece of content incorporates unique elements such as language, arts, and culture. These elements help persuade in various aspects and can influence people's purchasing decisions. Therefore, the power of Creator Culture is considered extremely important.
Subsequently, Khun Patty discussed the benefits of being an influencer, from generating income to hobbies or career advancement. "Beyond career and hobby perspectives, we can actually be part of society's driving force by starting simply," because being a Creator can be viewed from many more angles than one might think.
