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Marketing Program, School of Business Administration, in collaboration with leading corporate partners, organized a welcome activity for first-year students entering Bangkok University. The event titled Marketing 101 "Inspiring Passion for the Next Generation Marketers - Love the Earth, Inspire for Change" aligns with the Sustainable Development Goals (SDGs) and was held at Room A3-301, 3rd Floor, Building A3, Bangkok University.

This activity serves as an important starting point in paving the way for the future of next-generation marketers, focusing on building environmental and social responsibility awareness alongside learning modern marketing knowledge.

The event was honored by leading corporate partners who came to share knowledge with first-year students to enhance their knowledge base and prepare them for the marketing world throughout July. Dr.Krairoek Pinkaeo, Dean, School of Business Administration, and Asst. Prof.Rapeepan Wongprasert, Associate Dean School of Business Administration welcomed the expert speakers:

• K. Narut Jiarasanong - Deputy Chief Marketing Officer, Major Cineplex Group Public Company Limited
• K. Jakapob Chimamphan - Marketing Director, Tipco F&B Company Limited
• K. Jate Jarungjaroenbet - Chief Executive, Ripples Commerce Company Limited
• K. Chanaran Kantisit - School of Business Administration Alumni and SVP of Corporate Marketing, Origin Property Public Company Limited
• K. Veerapat Keeratiwutikul - Group Chief of Staff, Bitkub Capital Co., Ltd
• K. Jutamas Inpringkanan - Former Executive, Thai Honda Company Limited
• K. Tanatpan Tanasethagul - School of Business Administration Alumni and Managing Director, Giga Life Company Limited

The Marketing 101 activity reflects Bangkok University's commitment to preparing students by not only focusing on academic knowledge transfer but also emphasizing the development of strategic thinking skills, market understanding, and social and environmental consciousness.