MCA-GC Students Demonstrated their Creativity and Leadership Skills in the Global Campaign Pitching 2025
Master of Communication Arts Program in Global Communication has organized Global Campaign Pitching 2025 on July 19, 2025, from 09.00 AM – 04.00 PM at A5-501, Main Campus, Bangkok University. The global campaign pitching was an integral part of the program’s project-based learning initiative established since 2019, with the ultimate aim to provide students an opportunity to apply their academic knowledge in a real-world business context, specifically within the global communication landscape. In the past, the program has received trust from many well-recognized Thai and multinational companies, such as DHL Express International (Thailand) Company Limited, Ministry of Foreign Affairs, The Mall Group, and Tourism Authority of Thailand, and Great Wall Motor (GWM), and GAC AION (Thailand).
This year, the program was especially grateful to our honored clients including Thai Airways International Public Company Limited and Nestle (Thai) Company Limited for their generous participation in the project-based learning initiative. The clients have cordially attended campaign briefing on April 19, 2025 and shared their insights on communication strategies in the food and catering industry on the Global Campaign Pitching held on July 19, 2025. The clients included:
Thai Airways International Public Company Limited
- Ms. Varangkana Luerojvong – Chief of Aviation Business, Thai Airways International Public Company Limited
- Ms. Phanoman Samitanon – Managing Director, Thai Catering
- Ms. Thitima Kwanmuang – Head of Catering Business Development
- Ms. Phansakoon Amatayakul – Head of Catering Sales and Marketing
- Ms. Chotorot Kittisupakorn – Onground Sales Team Lead
- Mr. Arinchwit Kaewchinphon – Brand and Marketing Manager, THAI Catering
Nestle (Thai) Company Limited
Ms. Salilla Seehaphan – Corporate Affairs Director, Nestle (Thai) Company Limited
Congratulations to all students for their dedication and growth throughout the project. After completing five coaching sessions from April to July, 2025, they have strengthened essential skills—creativity, critical thinking, collaboration, leadership, agility, and data analytics— which are crucial for career success in the globalized world in the 21st Century.
Our deepest appreciation goes to all coaches who generously contributed their time, knowledge, and mentorship, guiding students throughout the global campaign planning process. The program believes that practical experiences from the project-based learning will pave the way to students’ success in their profession in the future.
