BUI Partners with Dentsu to Develop New Generation of Marketing Professionals
Bangkok University International, in collaboration with Dentsu Thailand launched the "dentsu Alpha Go" project to enhance the potential of young marketing talents. The program selected 200 students from three majors: Innovative Media Production, Media and Communication, and Creative Communication Design, to participate in workshops and strategic planning competitions.
The project aims to develop well-rounded marketing professionals by challenging them with real business problems from leading brands. Students gained practical experience and strategic insights from Dentsu experts through hands-on learning and expert guidance.
During the final stage, six student teams presented their creative strategies to a distinguished panel of judges, including: K. Chiraphat Saiphet, Automotive Marketing Specialist from Thai Yamaha Motor K. Krobkaew Panyarachun, Chief Strategy and Communication Officer from The One Enterprise and K. Nopphaket Kiatrabin , Senior Strategic Planning Director at Dentsu Creative Thailand.
The judges provided in-depth advice and professional perspectives, offering valuable experience to help participants develop their future marketing careers.
